Also a leader in China's bee products industry, Mingyuan Bee has the country's first bee product comprehensive processing plant built according to GMP standards, the country's second large-scale underground low-temperature honey storage, and the "bee product cold chain system" funded by the Ministry of Commerce. In 2018, Mingyuan Bee Industry won two awards at the same time: "Leading Brand in China's Honey Industry" and "Top Ten Influential Brands in China's Bee Products Industry".
Mingyuan has made joint efforts online and offline, settled in various mainstream e-commerce platforms, opened more than 300 specialty stores in 25 provincial markets, and also entered national chain pharmacies and supermarkets such as Laomin Pharmacy, Wal-Mart, Carrefour, RT-Mart, and Metro.
Mingyuan has bee product bases in 9 regions, including Qinghai, Inner Mongolia, Changbai Mountain, and Guangdong, and cooperates with hundreds of beekeeper cooperatives to ensure the collection of high-quality honey sources. From entering the factory to production, raw materials must go through at least 6 tests, so that the taste, color and other indicators of honey are higher than the national standard.
Among similar local brands, Mingyuan's honey products are abundant, with dozens of kinds, and there are also 8 packaging specifications to choose from, ranging from 300g to 2000g. On the whole, the sales volume of Mingyuan's honey products has been relatively stable, with the good reputation and repurchase rate of snow honey and rape honey being the highest.
The snow honey of Mingyuan is the linden honey of Changbai Mountain in Northeast China, the color is similar to white jade, the texture is close to that of condensed milk, it can be used to soak in water or directly spread on the bread slices to eat, the taste is mellow and silky, and the price of 382 grams is 49.9 yuan. It also has 382g 2 bottles priced at 79.9 yuan, which is more cost-effective.
In contrast, the rape nectar of the Ming Garden has a more intense aroma, a light amber color, and is very easy to crystallize, with fine-grained or oily crystals. Due to the large production of rape nectar in China, it is cheaper to price among similar nectar sources. Mingyuan's rape nectar 2kg bottled price is 118 yuan.