Recommended product: Lecithin Chewable Vitamin E
With a history of 80 years, Nutrilite is a well-known plant nutrition brand in the United States, wholly owned by Amway, and its recognition in China goes without saying. Nutrilite entered the Chinese market in 1998 and subsequently became the No. 1 market share leader in health supplements in China. However, from 2010 to 2017, Nutrilite showed a downward trend in the Chinese market, with its market share falling from 16.2% in 2010 to 8.5% in 2017, and was surpassed by the second place Infinitus in 2016. The brand has long-term cooperation with the Chinese Olympic Committee, and is currently the nutritional health food of the Chinese sports delegation in the 2013-2020 Olympic Games.
Nutrilite's lecithin supplement has only one lecithin vitamin E chewable tablet, Chewable Vitamin E, which is a U.S. product and is not sold in China, and can only be purchased through purchasing agents. Unlike pure lecithin capsules or granules, this product is a blend of lecithin and vitamin E.
Lecithin is susceptible to oxidation when exposed to air, and this product combines the antioxidant vitamin E with lecithin to compress it into tablets, effectively maintaining the quality of lecithin. However, due to the addition of VE and the large variety of honey, starch, spices and other excipients in the formula, the lecithin content of the product is inevitably low. This chewable tablet is easy to give people a good impression in terms of taste and texture, but each tablet contains only 290mg of lecithin, and the daily intake of lecithin is only 870mg according to the recommended amount of three tablets per day.
The lecithin content of Chewable Vitamin E is not as good as it could be, and the three chewable tablets contain more than twice the recommended intake for VE, which is on the high side of the recommended amount on the label for VE supplementation. Some studies have shown that vitamin E inhibits the oxidation of LDL cholesterol and may have a role in preventing thrombosis. If you need to supplement with VE, consider this chewable tablet and eat it in moderation as a health food, but it is not very effective for people with choline deficiency.
The price of Nutrilite products has always been high, and this lecithin vitamin E chewable tablets are no exception, 270 tablets are about 230 yuan, such as considering the lecithin content, the cost performance of this product is too low, and it is not recommended for people who simply need to supplement lecithin or choline to buy.
As a brand of Amway, a direct selling company, Nutrilite can only be purchased through offline stores, experience stores or salespeople. After obtaining the membership card, consumers can purchase it through online channels such as Amway's official website, Amway Easy Network, and Amway Cloud Shopping official website, while the U.S. version of the product can only be purchased through Daigou.