Founded in 2008, Yifutang is an e-commerce tea company for young people, Yifutang focuses on West Lake Longjing, and also sells a variety of famous teas, herbal teas and tea sets, and is also one of the drafting units of West Lake Longjing industry standards. Yifutang is known as the first brand of tea e-commerce, has a cost-effective advantage on the e-commerce platform, its sales have been in the forefront with the traditional tea brand Taetea, Bama, etc., is one of the few brands in China's tea industry with annual sales of more than 200 million yuan, in 2016 Double Eleven, Yifutang sales exceeded 10 million in a single day.
 
However, the huge sales volume of Yifutang has also raised questions about the origin of raw materials. In 2012, there was a news focus on the suspicion that Yifutang was peddling counterfeit Longjing, mainly using Zhejiang Longjing in Fuyang and other places to pretend to be West Lake Longjing, and the output of West Lake Longjing in the place of origin could not keep up with sales. This counterfeiting problem is mainly focused on low-priced tea, which can be avoided when purchasing, and if you just want to buy ration tea, you don't need to pay too much attention to authenticity or not.
 
Yifutang will be divided into four series of Hang Yun, Gong Yun, Lion Yun and Word of Mouth, among which Hang Yun and Gong Yun are more worth buying, 50g canned Gong Yun is priced at 108 yuan, Hang Yun is priced at 380 yuan, basically for the first spring picking, fresh and sweet, the bean fragrance is obvious, the lion rhyme is more popular, the price of 100 grams is about 100 yuan, suitable for daily drinking.