From the opening of its first store in Vancouver in 1998 to the company's IPO in 2007, Lululemon has been hailed as "Canada's No. 1 professional sports brand" due to its close-fitting and comfortable features. Even though Lululemon's pricing is higher than that of Nike and other traditional sports brands, its performance has not been affected in 2017 when the global physical retail industry of sports brands has been sluggish, and Lululemon's popularity can be seen.
 
Lululemon can be said to be the world's most well-known yoga sports brand, many foreign yoga gods have a soft spot for it, and the popular American model Kendall Jenner often wears it on the street. In the sportswear market, most products are function-oriented, while Lululemon sports bras have strong casual fashion attributes, but the competitive attributes are not so strong.
 
Lululemon's sports bras are mainly low-to-medium intensity, and it is worth recommending the enlite series, energy series, and free to be series.
 
The Enlite series is a high-intensity sports bra that incorporates check elements, is a novel style, and is priced at 850 yuan. This collection of bras is made from the brand's exclusive Ultralu fabric, which is soft and smooth, with good support, and breathable inside the cups for high comfort. The Energy series is the most popular and best-selling fabric, using the exclusive Luxtreme fabric, which is extremely perspirant, and is suitable for a variety of sweat and heat exercises, such as hot yoga. The energy series is novel and colorful, priced at 400-500 yuan, which is a good choice for women who pursue beauty. The free to be series is more sexy, the back is an open design with cross straps, and its shoulder straps are relatively thin, which is more suitable for low-intensity sports, such as hiking, mountaineering, etc., priced at 400 yuan, and the cost performance is average.