List of product brands > Sports outdoors > Sportswear > Sports bras > moving Comfort sports bra Updated: 2025-02-20

moving Comfort

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How about the moving Comfort sports bra brand introduction

Founded in 1977, Moving Comfort is now the most popular sports bra brand in the U.S., with many products winning Woman's Health's Best Fitness Product for its stability. Moving Comfort has entered the attention of Chinese consumers in the form of overseas shopping, and has also accumulated a certain popularity in the domestic sports bra industry by virtue of the "word of mouth" of sports enthusiasts.
 
As a cross-category, sports bras have a higher technical threshold than many sportswear and ordinary bras. In general, the high comfort of the bra is what most brands can achieve, but the shock absorption effect requires complex research and development, and Moving Comfort has a recognized professional level in the field of sports bra shock absorption.
 
The Moving Comfort product line is mainly divided into control, stability and protection. As a leader in the high-strength bra market, the control system is its strength. The series uses a high-stretch fabric blended with polyester and elastane, which is suitable for all kinds of high-intensity sports, and has won the favor of women who love high-intensity sports with excellent support. Juno is the star of the Moving Comfort control system, with a seamless treatment on the inside of the cups to prevent friction; The bottom circumference and shoulder straps can be adjusted for a good fit; Double-layered thin cup design to avoid bulging; The back is designed with a racer back, making it easy to put on and take off. As the most expensive sports bra from Moving Comfort, Juno is priced at around 500 yuan, especially for women with more than C cups.
 
Before Juno's launch, the stable Fiona was the sales champion of Moving Comfort, having won a 2012 Woman's Health award for half the price of Juno. Like other stability bras, the Fiona is moderately supportive, but it's Moving Comfort's thinnest sports bra, and its lightweight, breathable nature makes it perfect for long-distance running, but the interlining is thinner and prone to bumps. Another award-winning sports bra in the Stability series, Maia, has a full-cup design with underwires, which is suitable for papaya breasts with severe sagging breasts, because there is no bra pad, it will be better in sweat wicking and breathable, and it is more comfortable than Juno.
 
Compared with Juno, the back design is simpler, and it is more convenient to put on and take off, the most representative is the Endurance Racer, whose cup thickness is between Juno and Fiona, and the stability performance is not much different from Fiona, and the price is directly following Juno. This sports bra has no particularly outstanding highlights, and at the same time, there are many alternatives from other brands, and it is not cost-effective.
 
There is no official purchase channel for Moving Comfort in China, so you need to shop overseas or seek a purchasing agent. Since Moving Comfort was acquired by Brooks, one of the four major running shoe brands, it is no longer possible to shop on the Moving Comfort website, and you will be redirected to Brooks' official website after clicking on it. Buying a sports bra requires some patience, because you usually have to choose the size according to the upper and lower circumference, and the measurement process and unit conversion are slightly cumbersome, but the sports bra has high requirements for the accuracy of the chest circumference, and only by measuring accurately can you buy the most suitable bra for yourself.