At present, ELIXIR has two series on the Chinese market, the Joy Vitality Series and the Pure Skin Whitening Series, which are also the most popular product lines of ELIXIR, and both series have emulsion products under them. The Energizing Lotion under the Vitality Series has a good moisturizing effect, and the texture is not sticky and the skin feels smooth. The Pure Skin Whitening Crystal Moisturizer under the Pure Skin Whitening Series focuses on whitening, and the product contains the favorite ingredient of Shiseido's whitening ingredient, tranthamolic acid, but the amount of addition is limited, and the whitening effect is not obvious. Both lotions are available in a refreshing, moisturizing and plumping range for oily, normal and dry skin. Both series of lotions have a high alcohol content, which enhances the freshness of the lotion when used, but reminds sensitive skin to choose carefully.
 
ELIXIR products are targeted at lightly mature skin between the ages of 25 and 35 and are mainly targeted at anti-aging. The core selling point of the brand is collagen, but in reality, collagen is almost impossible to penetrate and absorb directly into the skin by applying it. Most of the collagen added to skincare products can only be used as a moisturizing ingredient. Users are advised not to blindly follow the trend when choosing a product.
 
ELIXIR is a Shiseido brand founded in 1983. ELIXIR comes from the French language and means "elixir, panacea", and it is in the third and fourth tier of Shiseido's many brands. Excellent quality, affordable price, and good reputation are the main reasons for its good sales in Japan. When ELIXIR first entered the Chinese market, it was sold in counters with the Sino-Japanese joint venture brand URARA (Youlai) under the same group, until 2016, ELIXIR became independent and took the marketing route of shopping mall counters, coupled with celebrity endorsements and large-scale network promotion, and its popularity in China slowly started.