In 2015, Estee Lauder's Luxury Platinum Firming Series launched the Luxury Rejuvenating Series. Among them, the luxurious firming lotion is very rich in nutrients, and the composition structure is not inferior to the same cream. Unlike its creams, this lotion brings a lightweight texture that leaves skin feeling smooth and fresh to the touch, without feeling heavy and delicate. The product is added with the ace ingredient ergothioneine of this series, which is a strong antioxidant of amino acids and has a high scarcity. This substance has a certain inhibitory effect on free radicals that cause skin aging, and skin care products can achieve the effect of firming, brightening and lightening spots. In addition, the addition of caffeine is also one of the selling points of merchants, to a certain extent, caffeine has antioxidant, anti-inflammatory, and skin-regulating effects, but the industry is still controversial about the efficacy of caffeine.
 
As Estée Lauder's highest-priced and top-of-the-line skincare line, the Re-Nutriv collection is a representative of Estée Lauder's combination of cutting-edge technology and high-performance ingredients. The Luxury Platinum Collection was first introduced in 1956, even before the well-known "Little Brown Bottle" (1982). Although it is not as well-known as the small brown bottle, the series has a stable high-end user base all year round. The Luxury Platinum series focuses on anti-aging, targeting skin ages over 30, focusing on skin problems such as dullness, wrinkles, and blemishes. The platinum series of luxury pet contains skin care and base makeup products, and the platinum-level luxury cream under the series is a lightweight skin care product, and the official price of 75ml is 2250 yuan, which is comparable to the essence.
 
For skin with anti-aging needs, the Estee Lauder Multi-Effect Wisdom Collection is a good choice. The multi-tasking emulsion is suitable for skin between the ages of 25 and 30, and its effect is mainly preventive and anti-aging, which has a certain effect on improving skin moisture and maintaining skin elasticity. In addition to age-specific skincare, the Estee Lauder Deep Seaweed Clear Series is an oil-controlling product specially launched for oily skin, among which the oilfield bye bye seaweed essence milk has a clear texture, soft and comfortable skin feel, and has the effect of balancing oil secretion and maintaining skin hydration.