In September 2017, DECORTÉ launched the new AQ series, the AQ Comfort Series, with a total of 10 products ranging from cleansing to beauty oils to massage creams, which officially launched in the Chinese market in 2019. The new AQ series emulsion is aimed at anti-aging users, and on the basis of the white sandalwood series of whitening products, it integrates the repair and soothing functions, and strives to improve the overall skin care experience. Therefore, it is regarded as an upgraded version of the white sandalwood brightening and whitening emulsion.
The AQ series is the product line with the best reputation under the DECORTÉ brand, and it also belongs to the high-end series of DECORTÉ. At present, the AQ series has derived four different product series: AQ MELIORITY series, AQ vitality cycle series, AQMW sandalwood series, and AQ comfort series. The lotion products under the AQ series have always been well-known in the skincare industry, and Decorté Avocado Lotion is a popular item in the Decorté family.
AQ MELIORITY'S Essence Collection is the brand's highest-end line, and DECORTÉ's 10,000 Yuan Cream comes from this collection. The AQ Essence Lotion is a comprehensive anti-ageing and nourishing emulsion that targets mature skin over the age of 35. Due to its high maintenance function, the lotion has strong nourishment and moisturizing power, which is not very friendly to oily skin, and is more suitable for normal to dry skin.
AQMW is often referred to as the white sandalwood series, which focuses on anti-aging and is suitable for mild mature skin over 25 years old. The white sandalwood series is divided into two series: Rui Hu and Bright Whitening. AQMW Repair Lotion has a repairing and soothing effect on the skin. AQMW Radiance Whitening Emulsion is also very popular, its core whitening ingredient is kojic acid a variety of plant extracts, through kojic acid inhibition of the synthesis of melanin tyrosinase to achieve a whitening effect, is one of the more prominent ingredients in many whitening ingredients. However, considering that the amount of kojic acid ingredient added to the emulsion is not much, users do not need to overestimate its whitening effect. It is worth affirming that the emulsion uses his family's liposomese encapsulation technology, which has strong penetration ability and feels in line with the positioning of top brands. One of the highlights is the packaging of the Sandalwood series, which was designed by the well-known Dutch designer Marcel Wanders, and the MW in the series name AQMW is the abbreviation of the designer's name.
DECORTÉ's favourite avocado lotion doesn't belong in any collection and is in a league of its own. DECORTÉ Avocado Lotion has a gel texture that melts into water as soon as it is applied to the skin, leaving it with a very cool feeling, especially suitable for oily skin. Its main effect is also for younger, tolerant skin. Although this lotion is called avocado lotion, the avocado ingredients in it have little effect. DECORTÉ Avocado Lotion is generally used with DECORTÉ Perilla Water.
In the use of lotion, DECORTÉ advocates the concept of "lotion first", that is, use lotion first and then use lotion. Albion, also part of the KOSE Group, also focuses on the concept of lotion before water, and it ranks eighth on this list.