List of product brands > Skin care > Facials > Facial cleanser > Facial cleanser brand rankings Updated: 2025-02-21

2025 Facial Cleanser Brand Rankings

[2025 Facial Cleanser Brand Ranking] Relying on the big data of the whole network, facial cleanser brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of facial cleansers (in no particular order): Estee Lauder, Cosme Decorte, Paula's Choice, Boscia, SK-II., Revive, The Ginza, EltaMD, Freeplus Frefonse, Kiehl's, CeraVe, Hada Labo, philosophy, CAUDALIE, fresh, Dove, Dr.Yu, Curél, POND'S, innisfree, if you're looking for a cleanser? This list of facial cleanser brands is for your reference only.

TOP.1

Estee Lauder 雅诗兰黛 United States

In October 2018, the Pomegranate Radiance Series launched its fifth generation in 12 years on the market. Officially, the upgrade applies whole fruit extraction and fermentation technology to the Pomegranate Highlighter Water and the new Fresh Brightening Night Cream, making the effect up to twice that of the previous product. As a series of matching cleansers, the Pomegranate Foam Cleanser has hardly changed, and the composition is no different from the fourth generation, only the gradient red gold tube of the packaging has been replaced with a full red tube, and the pomegranate design sense is outstanding. One of the most prestigious products in the cleansing sector, the Pomegranate Foaming Cleanser continues Estée Lauder's classic soap-based formula. Nowadays, gentle cleansers such as amino acid cleansers and glucoside cleansers are on the rise, and first-line brands such as Estee Lauder still use soap-based cleansers, which is not unforgiving. Soap base has always been in the mainstream with its super cleaning power, but the accompanying strong irritation makes people smell soap and change color. However, the principle is that some cheap soap-based cleansing processes are poor, and the soaps in the ingredients react with metal ions in hard water to become metal soaps, and then remain on the surface of the skin to become soap scales, causing ...

1

Score

87

popularity

8356
TOP.2

Cosme Decorte 黛珂 Japan

DACORTÉ AQ Essence Essence Cleanser has always been a textbook in the world of skincare, and it comes from the brand's high-end line, AQ Essence Essence. Many users call it DECORTÉ's perfect and delicate cleansing and dry skin mother, thanks to the product's sincere ingredient addition and excellent washing feeling. The cleanser is formulated with mixed amino acids, and contains more than a dozen antioxidants and moisturizers such as wild soy protein and eleuthero root extract. The cleanser is in the form of a transparent emulsion with a delicate texture, and after wetting the palms of your hands, press the half-pump to make a fine lather with your bare hands. The upper face is smooth and non-irritating, with a light fragrance, the skin is clean and smooth after washing, no film feeling and no tightness, and the cleansing experience is soft and moisturizing. It works perfectly as a morning or evening cleanser and is suitable for all skin types, especially dry skin. The price of the 200ml cleanser at 800 yuan sounds expensive, but it only takes half a pump to knead a rich lather every time you use it, which is very durable. AQMW Purifying Cleanser is AQMW White Sandalwood...

2

Score

86

popularity

14117
TOP.3

Paula's Choice 宝拉珍选 United States

The Origin of the Earth Cleansing Gel is the signature of Paula's selection, the main cleansing ingredient is APG glucoside, which is milder than amino acids and does not contain any fragrance, so it can also be used on sensitive skin and acne-prone skin. APG is another gentle epiactive representative after amino acids, its anti-oil ability is excellent, and the affinity for protein is not strong, which means that it will not take away too much keratin, which is conducive to protecting the skin barrier. Non-strong waterproof sunscreens, non-waterproof foundations, all kinds of makeup primers, loose powders, setting sprays, blushes, eyebrow pencils and other light makeup can be easily cleaned away, without the need to use additional makeup removers and no need to worry about the cleanser staying on the face for too long. Compared with facial cleanser, the gel texture has a better flow feeling, and the upper face is smooth and easy to push; The disadvantage is that the foaming power is weak, and it needs to be combined with a foaming net to knead a rich foam. When using the foaming net, you need to soak it first, then squeeze the gel out to the size of a coin and place it in the foaming net, and rub your hands for about 5 seconds to create a dense foam. Because no flavor and a large number of extracts are added, the earth's...

3

Score

84

popularity

17203
TOP.4

Boscia 博倩叶 United States

Amino acid cleanser is currently a widely recognized product in the cleansing industry, which is mild in nature, has good compatibility with the skin, and has low degreasing, which can well protect the sebum from being overcleaned. Boscia Purifying Cleansing Gel, as a representative of amino acid cleansing, uses a total of four amino acid surfactants to create a relatively gentle and safe cleansing system. Although known for its gentleness, Boscia is the most powerful amino acid cleanser with its ability to directly remove sun protection and light makeup from the face without the need to layer other makeup removers. The cleansed skin is moisturized and does not dry out, so in the summer, you won't feel tight even if you don't follow up on skincare products right away. Amino acid cleansers are generally not as foaming as soap-based cleansers, but when combined with a foaming net, this cleanser can quickly rub up a rich and fluffy cleansing foam and is very easy to rinse. Many users are fascinated by the dense washing sensation of soap-based cleansing foam when cleansing, but in fact, mildness is inversely proportional to cleanliness, and the more foam there is, the more cleansing active agents it contains, and the stronger the irritation. In addition, when cleansing with hot water, the face is large...

4

Score

83

popularity

8963
TOP.5

SK-Ⅱ Japan

On par with Boscia's Refreshing Cleansing Gel, SK-II Foaming Cleanser is also a classic in the world of amino acid cleansing. Different from the former compound with four amino acid surfactants, it adopts a pure amino acid surfactant formula, and the cleaning power is not bad. The highlight is that the cleanser is equipped with SK-II's signature ingredient, Pitera. Formulated with vitamins, amino acids, minerals and organic acids, Pitera gently exfoliates the face and stimulates metabolic renewal, leaving the skin bright and dull. SK-II Foam Cleanser has a light texture, as delicate as a lotion when you push it on, and it is accompanied by a faint rose fragrance that spreads out, making the skin smooth and not tight after washing, and you can enjoy the cleansing process. On the downside, it is not as mild as Boscia Cleansing Gel, which contains phenyl ethanol fragrances and paraben-based preservatives, which prolong the shelf life, but are irritating and allergenic, and are recommended for users with fragile sensitive skin. As a palace-level brand in the field of skin care in Japan, SK-II has already gained countless fans in China with its star products fairy water and big red bottle cream. Its cleansing series currently has only one amino acid foaming cleanser...

5

Score

81

popularity

13578
TOP.6

Revive Levy Skin United States

In 2019, Re Vive, which topped Forbes' top 10 skincare products, launched a new whitening foaming cleanser for the first time in many years. Unlike previous cleansers and gels with a low-foaming texture, this cleanser has a rich and thick lather for good cleansing power. The cleanser is packaged in a light green tube with a fresh and textured appearance. Every time you use it, you can squeeze out the soybean grains the size of the palm, and you can clearly feel the graininess brought by the yellow gel in the milk, and the faint grapefruit fragrance is also quite pleasant. After beating with warm water, the particles gradually melt to produce a dense cleansing foam, especially suitable for users who like oily skin and oily skin with rich foam. The whitening foaming cleanser is a classic soap-based formula, although the excellent blending process makes it not over-irritated, and the combination of VE, glycerin and sodium PCA also makes it have good moisturizing ability, but it still has a certain tightness for dry skin, and is only recommended for summer. Revive's products have always been expensive, and this 125ml cleanser costs around 500 yuan ($75). Another of the most recognizable cleansers is the Radiance Cleanser. ...

6

Score

80

popularity

16852
TOP.7

The Ginza Japan

The Ginza brand has only one product line for the whole series, with a total of 13 products, all of which are suitable for skin type. As the top brand of Shiseido in Japan, The Ginza has always been known as the hidden lady line, the pure land and the proud bone left by Shiseido. The brand was originally developed for the royal family and did not enter any other countries, and is currently only available at the Ginza main store in Tokyo and several airport duty-free shops. The Ginza Cleanser is the entry point in its basic treatment, and the price of around 400 yuan is quite affordable compared to other items. The cleanser is packaged in a bright white tube and has a low-key and simple appearance. When applied, it only takes a little to create a creamy lather, and the fragrance of grapefruit and linden is relaxing and soothing, and the skin feel is excellent. The ingredients are also added with moisturizers such as sorbitol and betaine, which are not low in ratio, and the skin is smooth and refreshed after use. However, The Ginza Cleansing Soap-based ingredient has stronger cleansing power than Re Vive Whitening Foam Cleanser, and dry skin users will feel tight in autumn and winter; For oily skin that the skin is not tolerant of, it is also recommended to use an amino acid cleanser as a morning cleanser to avoid cleansing...

7

Score

78

popularity

15471
TOP.8

EltaMD United States

EltaMD is an American medical grade skincare brand that has been approved by the FDA and is currently widely used by many physicians and medical clinics for burn treatment and long-term and short-term care. Elta MD Amino Acid Foaming Cleanser is the brand's signature product. The biggest feature of this cleanser is that it can foam spontaneously after being applied to the face, which can be described as a blessing for lazy people. When using, rub your hands with wet hands and then apply it to your face, and let it stand for about 10 seconds, the foam will become denser and denser, as if a layer of milk cover has been applied. At this time, massage with your hands in a circular motion, the skin is refreshing, comfortable and not tight after washing, there is no false slip and film feeling at all, and the light cucumber flavor is also refreshing. Its main cleaning agent is composed of cocamidopropyl PG-dimethylammonium chloride phosphate sodium compound with three pure amino acid surfactants. The former is mild, and after being added, it can reduce the amount of preservatives in the formula and reduce allergenicity; Amino acids are compatible with the skin, have good cleansing power, and can remove non-waterproof sunscreen, suitable for all skin types. Overall, although its cleansing power is not as good as that of Boqianye, and it does not have the brightening effect of SK-II, it is still an excellent cleanser that is both clean and gentle. Inadequate...

8

Score

76

popularity

15252
TOP.9

Freeplus 芙丽芳丝 Japan

Known for being free of phenylpotate preservatives, fragrances, UV absorbers and colourants, Freeplus is a gentle skincare brand for sensitive skin. Freeplus's most popular product is the Purifying Cleansing Cream, which is the first product to popularize the concept of amino acid cleansing in China, and has also occupied the cleansing throne of e-commerce platforms for many years. This cleanser uses potassium cocoyl glycinate as the main cleansing ingredient to remove dirt from the face, some makeup, and a waterproof sunscreen. The formula also contains a small amount of plant extracts, which have moisturizing and soothing effects; The preservative system built with butylene glycol and citric acid is also very safe. Because the facial cleanser does not contain all kinds of fragrances, the paste does not have any fragrance, the washing feeling is comfortable, it is easy to rinse, and it is not dry, non-slippery, and no film after cleaning. Overall, in addition to the convenience of not foaming spontaneously, Freeplus Purifying Cleansing Cream is as powerful as Elta MD Amino Acid Foam Cleanser, and it is also gentle and cleansing, making it suitable for all skin types. The price is very friendly, the counter is priced at 150 yuan, and the e-commerce company is often discounted to less than 100 yuan.

9

Score

75

popularity

7854
TOP.10

Kiehl's United States

Calendula Clear Cleansing Gel is a long-term product of Kiehl's and comes from its Calendula range. It was one of Kiehl's's first product lines to hit the market, with its first toner launched back in the late '60s. This cleansing gel is formulated with amino acids and betaine, which is not as powerful as previous amino acid cleansers, but it is mild and low-irritating. The ingredients are also formulated with moisturizing glycerin and calendula extract, which has a calming and soothing effect, making it friendly to sensitive skin. The gel is made of a clear gel texture and uses a foaming mesh to create a smooth and elastic lather. Oily skin and oily skin will not be tight after use, and there will be a slight slippery feeling. The High Moisturizing Cleansing Gel is a companion cleanser to the star product, the High Moisturizing Cream. This cleansing ingredient is quite luxurious, with APG as the main cleansing, blended with SLS and betaine, and has a high degree of mildness; The formula contains a variety of moisturizing ingredients such as glycerin, squa, VE, avocado oil, and sweet almond oil, which is worthy of the name of high moisturizing. Although the immediate effect of such a luxurious formula is not significant in just a few tens of seconds of cleansing, in the long run, it can increase the skin's own moisturizing ability, adjust the skin's own moisturizing ability, and adjust the skin's own moisturizing ability.

10

Score

72

popularity

10006
TOP.11

CeraVe United States

Like Kiehl's, CeraVe is currently part of the L'Oréal family. It was acquired in 2017 and merged into the L'Oréal Active Cosmetics division, which also owns the brands La Roche-Posay, Vichy and Skin Ceuticals. Developed by dermatologists in the United States, CeraVe's gentle cleansing ingredients are ideal for dry, sensitive and dermatitis sufferers. CeraVe Amino Acid Foaming Cleanser is formulated with three gentle surfactants and contains ceramide 3 to moisturize and repair the skin. The cleanser is squeezed out as a transparent liquid, with almost no fragrance, and the foam is slightly sparse, making it feel comfortable and not tight after washing, and slightly slippery. However, its cleansing power is not as good as EltaMD and Freeplus, which are also amino acid cleansers, and the cleaning power may not be enough for oily skin. Another cleansing non-foaming cleanser is a lifesaver when the skin is unstable, with a gentle nature, only sodium lauroyllactylate is the main cleansing ingredient, and the cleansing power is second only to CeraVe foaming cleanser. This cleanser is similar to a creamy creamy texture, although the foam made by the foaming net is weak, and the washing feeling is poor when rubbed, but after washing...

11

Score

71

popularity

20035
TOP.12

Hada Labo 肌研研 Japan

In 2018, Muscle Research launched the only cleansing and of the Essence series, with a price of 149 yuan for 120g, which changed the previous pricing strategy of less than 100 yuan. Unlike other facial cleansers that target student parties, this cleanser is officially defined as the first cleanser developed for first-time skin, which is more suitable for women of light maturity. The soap-based formula of Glutinous Cleanser is composed of lauric acid and potassium hydroxide, and the filtrate of rice ferment products is added as a whitening agent. Its paste is thick and pure white, the foam is rich and solid, with the aroma of Japanese sake, but the cleansing power and irritation are stronger than the previous amino acid cleansers, and it is recommended to take a detour for dry and sensitive skin. The Extreme Moisturizing Cleanser comes from the Extreme Moisturizer series, and it has also been the sales champion of Skinken for many years. This cleanser uses amino acids to combine amphoteric surfactants, which has good cleansing power, and adsorbent hyaluronic acid, which will still form a moisturizing film on the surface of the skin after washing, so that the stratum corneum of the skin covered by it will remain moisturized, but there will be no obvious film feeling on the skin. The disadvantage is that the cleansing foam is weak, and many oily skin users complain about washing a fake face. The special formula series is designed for sensitive...

12

Score

70

popularity

14737
TOP.13

Philosophy United States

Philosophy is often referred to as skin philosophy or natural philosophy in China. Affectionately known as a pudding by many users, its 3-in-1 cleanser is Philosophy's most popular product, claiming to be a combination of makeup remover, cleansing, and moisturizing. It uses SLS to compound APG glucoside surfactant, which is mild and does not lose its cleaning power. A variety of botanical ingredients such as geranium, rosewood, cinnamon and sandalwood are added to help moisturize the skin and balance the skin's pH level. However, the biggest drawback of this cleanser is that it doesn't feel good enough. Not only is the foaming property poor, it is difficult to wash off when rubbed directly, and it will have a strong film feeling, so it is recommended to use it with a face brush. Or gently rub it all over your face, apply a semi-damp towel to your face for a few seconds, then gently wipe it off with minimal resistance, and finally rinse your face with plenty of warm water to complete a washing and removal step. This cleanser is available in three sizes, 90ml for 90 yuan, and as the most recommended sensitive skin cleanser on RANKSTYLE, this price is well worth buying. In addition to the 3-in-1 cleanser, Philosophy also has a Hope Comfort Cleanser. This cleanser is a soap-based complex...

13

Score

69

popularity

15111
TOP.14

CAUDALIE Caudalie France

Caudalie Grape Water has long been famous, and its grape cleansing mousse is also not low. It uses amino acids to blend APG surfactants, which is milder than the SLS blend of APG glucoside surfactants of Philosophy 3-in-1 Cleanser. There are almost no allergenic factors in the ingredients, and a small amount of grape and chamomile extracts have a positive effect on eliminating free radicals, astringent pores and anti-inflammatory soothing, and the formula is mild and non-irritating. Its pressure pump design is easy to use, and it foams directly when pressed, with a fresh fragrance and a refreshing washing feeling. What is slightly insufficient is that the foam is weak, and it takes 3-4 pumps to cleanse the face, and the dosage is more expensive. On the whole, the cleansing power of the cleansing mousse is weak, just right for dry skin, moist and not slippery after rinsing; Oily skin may not feel dry enough after washing, so it is recommended to use it as a morning cleanser or during the dry season of autumn and winter. Lovers of its fresh fragrance can pair it with the series' flagship product, Big Grape Water, after cleansing. Infused with a patented Grape Seed Polyphenol ingredient and peppermint essential oil, the lotion delivers intense hydration and a setting effect to keep it fresh and comfortable throughout the day. ...

14

Score

67

popularity

5285
TOP.15

fresh Fresh Fresh France

Soy Extract Cleansing Gel is Fresh's star cleanser launched in 1999 and has been a best-seller for many years. Many users call it a mother with sensitive skin, which is due to the fact that it uses coco-glucoside alone to take on the main cleansing effect, which can be called the gentlest surface activity. The product also contains nearly 10 kinds of moisturizing and soothing ingredients such as butylene glycol, hydrolyzed soy protein, wild soybean sterols, malvid extract, VE, etc., which are as luxurious as Kiehl's High Moisturizing Cleansing Gel, and still have a certain positive effect in the long run. The disadvantage is that although glucoside is mild, its cleansing power is relatively ordinary, and the oily skin will also have the feeling of washing a fake face. The Rose Moisturizing Cleansing Foam is pressed directly into a foam texture, saving the trouble of foaming, suitable for dry skin users who love plumping foam, and can also meet the needs of morning cleansing with mixed skin types. It uses decyl glucoside as the surfactant, and the cleansing power and mildness are comparable to that of soy extract cleansing gel. The advantage is that the fragrance is pleasant, with a hint of rose, which comes from the addition of rose flower water, rose flower oil and peony root extract. Fre...

15

Score

66

popularity

20528
TOP.16

Dove Dauphin United Kingdom

Like Skincare, Dove's prices have always been close to the people, and you can buy its various cleansing products for less than 50 yuan, which is cost-effective. Born in 1955, it is one of Unilever's most valuable brands. Dove offers six cleansers, four with a push-fit cleanser and two tubes of cleansers. The emerald green purifying and supplanting foam and the dark green sensitive skin cleanser are the gentlest formulas, both of which are amphoteric-based formulas with amino acids. The ingredient is also added with 1/4 cream ingredient containing petrolatum, which ensures sufficient cleansing power and moisturizes the cleansed skin without drying out, making it suitable for dry skin, acne-prone skin and sensitive skin. Another blue cleansing foam is also one of the popular products, with amino acid compound soap-based surfactant, relatively low mildness, stronger cleansing power, and a very refreshing feeling for oily skin. The Moisturizing Cleanser and Gentle Cleanser are blue and dark green tubular respectively. The main active components of the two are similar, both of which are laraminopropyl betaine, sodium lauroamphoacetate and potassium cocoyl glycinate, that is, betaine, amphoteric amino acids are compounded. Different...

16

Score

65

popularity

19082
TOP.17

Dr.Yu 玉泽 Shanghai

Jointly launched by Shanghai Jahwa Dermatology and Health Research Laboratory and Ruijin Hospital affiliated to Shanghai Jiao Tong University, Yuze is specially designed for sensitive and damaged skin. The Skin Barrier Repair Series is the first of its kind in Tamasawa and is suitable for problematic skin with damaged sebum membrane and no protective function of the stratum corneum. Its cleansing gel is soap-free and uses betaine surfactants, which is mild, hypoallergenic and non-irritating. After rinsing, the face will not be fake-slip, and the skin feels fresh and comfortable. It should be noted that although it is called a repair series, it has little actual repair effect, more because it does not deepen the irritation of the skin. If you have dry skin that is prone to irritation, or if you are experiencing inflammation, redness, or breakouts, try this cleanser. In addition to the cleansing gel, cleansing acne cleansing foam, moisturizing and repairing cleanser and soothing non-foaming cleanser are also well-known cleansing products in Yuze. They're soap-free and gentle enough to be used on all types of sensitive skin. ...

17

Score

64

popularity

19563
TOP.18

Curél Japan

Kerun is the first brand in Japan designed for dry, sensitive skin and is affiliated with Kao Co., Ltd. in Japan. There are two types of cleansing foams, Moisturizing and Moisturizing, both of which are mixed amino acid cleansers suitable for dry and sensitive skin. Unlike the general amino acid formula, the moisturizing cleansing foam uses glycerin, maltitol and polyethylene glycol-150 to increase the three-dimensional and long-lasting foam, and the foaming is good and the foam is stable. However, the cleansing power is not strong and cannot be used to remove sun protection or light makeup. After washing, the skin feels not refreshing enough, but it is mild and moisturizing, and it is still very suitable for dry skin. The oil control moisturizing and cleansing foam is composed of classic SLS compound amino acids, and the cleansing power is slightly stronger than that of moisturizing and moisturizing cleanser. The formula also contains dipotassium glycyrrhizinate actives, which can soothe and fight allergies, and although the amount is minimal, it is still positive for sensitive skin. After washing, the skin is fresh and not tight, suitable for dry skin or mixed skin for night cleansing, for oily skin, the cleansing force may not be enough. ...

18

Score

62

popularity

9074
TOP.19

POND'S Pon's United States

In today's popularity of amino acid cleansing, Pond's Rice Cleanser is the first cleanser for many skin care novices, and its price is only 29 yuan. Like Dove, Ponzi is also a skincare brand owned by Unilever. Although its influence in China is currently declining, because its products are widely distributed in supermarkets and the price is low, Ponzi is still a cost-effective choice in the hearts of many consumers. Rice Purser is an amino acid compound with betaine amphoteric surfactant, with moderate cleansing power and mild ingredients. The cleanser is a crystalline paste with strong foaming power, and there is no residual film on the face after washing, but the moisturizing power is weak, and dry skin may feel slightly tight. The fly in the ointment is that Pond's cleansing products have poor craftsmanship, the foam is weak, and it needs to be rinsed repeatedly to wash it off; The flavor is not pleasant enough, and even a little pungent, and what is not friendly enough is that too many types of preservatives are added, and sensitive skin should take a detour. Overall, this cleanser is more suitable for healthy oily skin, or as a spare tire for when you forget to bring your main cleanser on the go. ...

19

Score

60

popularity

9557
TOP.20

innisfree 悦诗风吟 Korea

Since entering the Chinese market in 2012, innisfree has become one of the favorite skincare brands of the domestic student party with its dense layout and affordable prices. Green Tea Extract Hydrating Cleansing Balm is innisfree's most recognizable cleanser and has been the best-selling balm since its launch in 2008. This cleanser is composed of myristic acid and potassium hydroxide soap-based surfactant, which has outstanding cleansing power, and the feeling of rubbing the plate clean after washing the face. A lot of tea extract is added to the ingredients, with a light tea fragrance, when used, it only needs to be lightly whipped to produce a rich foam, suitable for oily skin. However, because the soap base is highly irritating, it is not recommended to use it every day, even if you have oily skin. Innisfree offers a wide variety of 10 cleansing products. Almost all of these cleansers are based on soap, with strong cleansing power, and there are many dangerous ingredients such as fragrances and preservatives added to the ingredients, and the irritation is also not low, so it is not recommended for dry skin, sensitive skin and damaged skin. ...

20

Score

58

popularity

11852

Brand Included Brand Claim

List of related product brands

Top facial cleanser brands

1 20528
fresh Fresh Fresh

Soy Extract Cleansing Gel is Fresh's star cleanser launched in 1999 and has been a best-seller for many years. Many users call it a mother with sensitive skin, which is due to the fact that it uses coco-glucoside alone to take on the main cleansing effect, which can be called the gentlest surface activity. products
2 20035
CeraVe

Like Kiehl's, CeraVe is currently part of the L'Oréal family. It was acquired in 2017 and merged into the L'Oréal Active Cosmetics division, which also owns the brands La Roche-Posay, Vichy and Skin Ceuticals. CeraVe is known as an American dermatologist
3 19563
Dr.Yu 玉泽

Jointly launched by Shanghai Jahwa Dermatology and Health Research Laboratory and Ruijin Hospital affiliated to Shanghai Jiao Tong University, Yuze is specially designed for sensitive and damaged skin. The skin barrier repair series is the first work of Yuze, which is suitable for damage to the sebaceous membrane and loss of protection of the stratum corneum
4 19082
Dove Dauphin

Like Skincare, Dove's prices have always been close to the people, and you can buy its various cleansing products for less than 50 yuan, which is cost-effective. Born in 1955, it is one of Unilever's most valuable brands. There are six types of Dove cleansers, four of which are compressed
5 17203
Paula's Choice 宝拉珍选

The Origin of the Earth Cleansing Gel is the signature of Paula's selection, the main cleansing ingredient is APG glucoside, which is milder than amino acids and does not contain any fragrance, so it can also be used on sensitive skin and acne-prone skin. APG is another mild surfactant after amino acids, and its degreasing power
6 16852
Revive Levy Skin

In 2019, Re Vive, which topped Forbes' top 10 skincare products, launched a new whitening foaming cleanser for the first time in many years. Unlike previous cleansers and gels with a low-foaming texture, this cleanser has a rich, thick lather
7 15471
The Ginza

The Ginza brand has only one product line for the whole series, with a total of 13 products, all of which are suitable for skin type. As the top brand of Shiseido in Japan, The Ginza has always been known as the hidden lady line, the pure land and the proud bone left by Shiseido. The brand was originally only
8 15252
EltaMD

EltaMD is an American medical grade skincare brand that has been approved by the FDA and is currently widely used by many physicians and medical clinics for burn treatment and long-term and short-term care. Elta MD Amino Acid Foaming Cleanser is the brand's signature product. The best feature of this cleanser is the upper part of the face
9 15111
Philosophy

Philosophy is often referred to as skin philosophy or natural philosophy in China. Affectionately known as a pudding by many users, its 3-in-1 cleanser is Philosophy's most popular product, claiming to be a combination of makeup remover, cleansing, and moisturizing. It uses SLS compound with APG glucoside surfactant and mild
10 14737
Hada Labo 肌研研

In 2018, Muscle Research launched the only cleansing and of the Essence series, with a price of 149 yuan for 120g, which changed the previous pricing strategy of less than 100 yuan. Unlike other facial cleansers that target student parties, this cleanser is officially defined as the first facial cleanser for firstborn skin
11 14117
Cosme Decorte 黛珂

DACORTÉ AQ Essence Essence Cleanser has always been a textbook in the world of skincare, and it comes from the brand's high-end line, AQ Essence Essence. Many users call it DECORTÉ's perfect and delicate cleansing and dry skin mother, thanks to the product's sincere ingredient addition and excellent washing feeling
12 13578
SK-Ⅱ

On par with Boscia's Refreshing Cleansing Gel, SK-II Foaming Cleanser is also a classic in the world of amino acid cleansing. Different from the former compound with four amino acid surfactants, it adopts a pure amino acid surfactant formula, and the cleaning power is not bad. The highlight is that the cleanser comes with SK
13 11852
innisfree 悦诗风吟

Since entering the Chinese market in 2012, innisfree has become one of the favorite skincare brands of the domestic student party with its dense layout and affordable prices. Green Tea Extract Moisturizing Cleansing Balm is innisfree's most well-known cleanser.
14 10006
Kiehl's

Calendula Clear Cleansing Gel is a long-term product of Kiehl's and comes from its Calendula range. It was one of Kiehl's's first product lines to hit the market, with its first toner launched back in the late '60s. This cleansing gel is formulated with an amino acid blend of betaine, though
15 9557
POND'S Pon's

In today's popularity of amino acid cleansing, Pond's Rice Cleanser is the first cleanser for many skin care novices, and its price is only 29 yuan. Like Dove, Ponzi is also a skincare brand owned by Unilever. Although its influence in China is currently declining, it is due to
16 9074
Curél

Kerun is the first brand in Japan designed for dry, sensitive skin and is affiliated with Kao Co., Ltd. in Japan. There are two types of cleansing foams, Moisturizing and Moisturizing, both of which are mixed amino acid cleansers suitable for dry and sensitive skin. Immersion Protection
17 8963
Boscia 博倩叶

Amino acid cleanser is currently a widely recognized product in the cleansing industry, which is mild in nature, has good compatibility with the skin, and has low degreasing, which can well protect the sebum from being overcleaned. Boscia Purifying Cleansing Gel is the representative of amino acid cleansing,
18 8356
Estee Lauder 雅诗兰黛

In October 2018, the Pomegranate Radiance Series launched its fifth generation in 12 years on the market. Officially, the upgrade applies whole fruit extraction and fermentation technology to the Pomegranate Highlighter Water and the new Fresh Brightening Night Cream, making the effect up to twice that of the previous product. As a series
19 7854
Freeplus 芙丽芳丝

Known for being free of phenylpotate preservatives, fragrances, UV absorbers and colourants, Freeplus is a gentle skincare brand for sensitive skin. Freeplus's most popular product is the Purifying Cleansing Cream, which is the first popular amino acid cleanser in China
20 5285
CAUDALIE Caudalie

Caudalie Grape Water has long been famous, and its grape cleansing mousse is also not low. It uses amino acids to blend APG surfactants, which is milder than the SLS blend of APG glucoside surfactants of Philosophy 3-in-1 Cleanser. There are almost no consistent allergenic factors in the ingredients, a small amount

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2025 Facial Cleanser Brand Rankings

Estee Lauder 雅诗兰黛 United States

Cosme Decorte 黛珂 Japan

Paula's Choice 宝拉珍选 United States

Boscia 博倩叶 United States

SK-Ⅱ Japan

Revive Levy Skin United States

The Ginza Japan

EltaMD United States

Freeplus 芙丽芳丝 Japan

Kiehl's United States

CeraVe United States

Hada Labo 肌研研 Japan

Philosophy United States

CAUDALIE Caudalie France

fresh Fresh Fresh France

Dove Dauphin United Kingdom

Dr.Yu 玉泽 Shanghai

Curél Japan

POND'S Pon's United States

innisfree 悦诗风吟 Korea

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