In 2019, Clinique's skincare product iD Lotion with the concept of personalized customization was launched in the Chinese market. iD Core Milk is a complex product based on Clinique butter with essence. There are three kinds of butter, oil-free, and transparent butter and five kinds of live core essence, which can achieve a total of 15 choices of 3X5. The five core essences are differentiated by color, orange for dullness, purple for anti-aging, green for soothing and repairing, blue for enlarged pores and rough skin, and white for whitening. iD Core Milk is easy to use, just assemble the core essence with the base butter. The pressure pump is designed to press out the product according to the ratio of 1:9 of live core essence and butter, which is a one-step skin care process, which is regarded as a lazy artifact of skin care.
Clinique butter has long been a household name, selling well for more than 40 years, claiming to sell an average of one bottle every two seconds, and the finale of Clinique's basic skincare trilogy is Clinique butter. Clinique butter is divided into two types: oil-free and oily, among which Clinique oil-free butter is highly praised for its smooth skin feel, which is brought by silicone oil, which is called silica smooth. It is also important to emphasize that the pale yellow color of Clinique butter is made with a pigment, not the color of the product itself.
The ingredients of both oiled and oil-free butters are not complicated, and they are generally mild, and their effects are mediocre except for moisturizing. Clinique oil-free butter is suitable for oily, mixed oily skin; Oily butter is suitable for dry skin. Overall, Clinique butter is streamlined and relatively basic in efficacy, making it suitable for young users with few skin problems.
Following Clinique's Classic Butter, a new member has been added in recent years, Transparent Butter, officially known as Clinique Superior Emollient Gel. Clear butter is actually a water-based gel product, which contains almost no grease and does not stick to the oil at all, so the texture of clear butter is very refreshing. Because it has a transparent texture, this gel is colorant-free, and the overall composition is simple, moisturizing and moisturizing the effect of the daily moisturizing effect, which can meet the daily basic moisturizing needs.