Nivea made a breakthrough in discovering the first water-in-oil emulsifier, and launched the world's first long-lasting body lotion in 1911, ranking first in overseas skin care product sales, and is the preferred brand for Australian women to buy face and body care, in 2018, Forbes magazine released the world's most valuable and trusted choice list, Nivea is also on the list, and is currently under the same German Beiersdorf Daily Chemical as La Prairie.
 
Nivea belongs to the regular open shelf level, the most well-known product is the small blue can moisturizer, which has won the Cosme Award many times, the small blue can has a variety of uses, in addition to being used as a cream to apply to the face, it can also be used as a body lotion to moisturize the body, but the thick and dense texture, the greasy feeling is heavier after pushing, and it will be too heavy to use in spring and summer, and it is more suitable for use in dry and cold autumn and winter.
 
At present, most of the specialized body lotions use emulsion textures, and Nivea has launched deep emollient lotions and warm and translucent lotions. Deep moisturizing lotion can play a basic moisturizing role, no ingenious formula design, using a conventional mineral oil and moisturizer formula, only a small amount of vegetable oil is added, and a certain amount of alcohol to balance the greasy feeling, and the skin that is allergic to alcohol should be used with caution.
 
Nivea's warm and translucent emulsion is one of the few affordable whitening body lotions in China, the price of 200ML is about 35 yuan, the main punch card fruit oil, vitamin C derivatives, all have antioxidant properties, considering the protection of the photosensitivity of the ingredients used during the day, and a certain amount of sunscreen is added, the texture of the paste is more moderate, easy to push, but there is no pump head, it will be inconvenient to squeeze the bottle.