Because of the exposure in Fan Bingbing's video, Sesderma, a young Spanish brand, was able to quickly become popular in China, and in 2017, it cooperated with Hangzhou Gaolang and officially entered Tmall Global, and in just one year, the cumulative sales have exceeded 100 million.
 
It's not just because of the star effect, Sesderma is also a powerhouse in its own right. Unlike conservative skincare brands, Sesderma has the style of The Ordinary, a "barrel of ingredients" in the United States, with a wide selection of active ingredients and a clear effect. Sesderma covers the entire field of skin care and hair care, and has products for some specific skin conditions such as atopic dermatitis, seborrheic dermatitis, rosacea, etc., so it also requires the user to have a certain knowledge of the ingredients.
 
Sesderma's pursuit of cutting-edge technology, exclusive patented liposomes encapsulation technology, effectively encapsulates some active ingredients that are not easy to preserve in the lecithin sphere, which is conducive to penetrating into the skin to achieve the effect, which is used in most of their products.
 
Sesderma is available in two versions: ATOPISES Brightening Body Lotion and ACGLICOLIC CLASSIC AHA Body Lotion. The popular whitening body lotion in Spain is actually used for skin with sensitive and specific dermatitis tendencies, the addition of 2% niacinamide is to exert its barrier repair function, other ceramides, cholesterol, glycyrrhetinic acid are also soothing repair, anti-inflammatory and anti-allergic ingredients, and the whitening that Chinese consumers value can be said to be a "bonus" effect, mainly from the niacinamide and tranexamic acid (tranexamic acid) contained in it. The whitening body lotion has a more oily texture and is moisturizing enough in autumn and winter, so it can be used on sensitive skin as well as general skin types.
 
Sesderma's AHA body lotion is the same as Alpha Skincare's, and hydroxyacetic acid is the core active ingredient, but the concentration is slightly lower than 10%, and the effect time will be slower, because of the addition of fragrance, so the fragrance is richer than Alpha Skincare. The price of both whitening and AHA body lotion is about 230 yuan, the capacity of the whitening model is 400ml, and the smaller AHA model is 200ml, which can be used for chicken skin and acne parts.
 
It should be noted that the effects of the trangulating acid in the whitening body lotion and the benzyl salicylate in the AHA body lotion on the fetus are still controversial, so it is best for pregnant women not to use these two body lotions for the time being.