Procter & Gamble's OLAY entered the Chinese market with "Olay" as the Chinese name, focusing on moisturizing and whitening product effects, and in recent years, it has also transformed to high-end, selecting suitable Olay products from overseas markets, improving the formula and introducing them into the Chinese market, which greatly fits the popular trend of consumers buying imported and high-end products.
 
The recognition of OLAY also comes from the ingredient party is fascinated by niacinamide, as a powerful ingredient with wide efficacy and obvious effects, niacinamide can not only repair and strengthen the skin barrier function, but also anti-inflammatory for acne skin, long-term use can also help brighten the complexion, OLAY's essence, mask, body cream, are widely added with niacinamide. OLAY first used niacinamide in body lotion sold in the United States, and after it was widely purchased in China, it launched a serum body lotion for the Chinese market, with a niacinamide content of about 3.5%.
 
The Essence Body Lotion is a combination of niacinamide and different functional ingredients, and is divided into three types: Radiance Repair Body Lotion with vitamin C, Moisturizing Body Lotion with hyaluronic acid, and Firming Body Lotion with peptides. The base ingredients of the three models are more consistent, in order to achieve a comprehensive care of the skin feeling, moisturization and maintenance, both the use of closed petrolatum, as well as lightweight, smooth synthetic fat, as well as emollient plant fruit oil, light and thin texture, easy to apply, suitable for general skin type, the price of each bottle of 250ML is about 70 yuan, the pursuit of whitening effect, long-term use of bright repair effect will be more obvious.
 
In terms of fragrance, the bright repair, moisturizing repair, and firming repair are elegant orange blossom fragrance, freesia fragrance and elegant blue bell fragrance, but there is an obvious fragrance texture, which is relatively rich, and the acceptance varies from person to person.