Feike is the only domestic enterprise in China that has formulated national industry standards for razors, ranking first in sales and market share in China for many years, with sales of 61.89 million units in 2017, revenue of 2.6 billion yuan, online market share of 54.7%, and offline market share of 39.2%, which is well-deserved as the first brand of electric shavers in China.
 
The high-end market of electric shavers has been occupied by foreign brands such as Braun, Philips and Panasonic, and the market of Chinese brands is very limited, so Feike takes the cost-effective route to win by volume, and the cumulative sales of shavers in 2010-2015 reached 270 million. As of the end of 2017, Feike has nearly 700 offline dealers and about 70 e-commerce channel dealers, firmly occupying the market in the range of 50-200 yuan.
 
In 2013, the outsourcing ratio of Feike shavers reached about 80%, which made it difficult to control product quality. After the listing, Feike invested nearly 200 million yuan to expand the production base, although more than 60% of the shavers are still outsourced, but the high-end rotary shaver can be produced independently.
 
Feike in the first half of 2017 R & D expenses of 23 million yuan, less than half of the advertising investment, which is not a reasonable investment ratio, although its product functionality, appearance design ahead of other domestic brands, in the mass consumer market also has a good competitiveness, but the gap with foreign brands is still very huge.
 
If the budget is within 100 yuan, the Feike FS373 may be the most cost-effective one, and it is the best-selling shaver of Feike at present, with a cumulative sales of more than 8.75 million units. The FS373 has three independent floating heads, which covers a wide range of shaves, and the automatic grinding function makes the mesh and blade rub against each other during the shaving process, making the cutter head sharper and shaving clean. IPX7 waterproof, fully washable, and washable to ensure a clean and hygienic shaver. In addition, it is equipped with an intelligent anti-pinch system, which effectively reduces the probability of not pinch the mustache, and is less irritating to the skin, even students with immature skin can use it with peace of mind, and the price is only 95 yuan.
 
For an electric shaver of about 150 yuan, the FS339 model is recommended. With a monthly sales volume of 100,000 units, the FS339 is a word-of-mouth product that has been passed on by consumers, and won the "Product Award" of the China Home Appliance Aplan Award in 2016. Compared with FS373 and FS372, FS339 is not only equipped with the same three-head independent floating cutter head, supporting IPX7 waterproof function and intelligent anti-pinch system, but also adding one-hour fast charging, intelligent stall system, intelligent travel lock, intelligent washing prompt, floating veneer system and other intelligent functions, which are no less than foreign high-end brand shavers in terms of function, and are cost-effective.