Junlebao was the first in China to pass the Global Food Safety Standard (BRC) and the International Food Standard (IFS), and did not enter the milk powder industry until 2014, and then passed the Global Food Safety Standard (BRC) A certification. Junlebao is now the largest dairy processing enterprise in Hebei Province, and its market share of low-temperature sour milk and lactic acid bacteria beverages ranks fourth in the country.
 
Junlebao milk comes from self-built farms in China, and its core indicators have been confirmed by SGS to meet EU standards, and it has maintained cooperation with world-renowned milk powder excipient suppliers such as Ireland KERRY, Royal DSM of the Netherlands, and Israel Leading Oil. In 2014, it entered the market at a price of 130 yuan/can, and ranked first in sales in Tmall's "Double 11" activity that year.
 
In a section of Junlebao milk powder, OPO structural lipid is added to the platinum package, and the price of 808g canned is 176 yuan; Super Gold also adds OPO structural lipids, and the nutrient content is slightly different from the platinum version, but the 800g canned version is only 79 yuan; Among all the series of Junlebao, only pure gold does not add OPO structural grease, and the price of 900g cans is 99 yuan. Zhizhen is the highest-priced series of Junlebao, with a canned price of about 200 yuan for 800g, with the addition of OPO structural lipid and casein phosphopeptide. Junlebao infant formula is all added with galacto-oligosaccharides and fructooligosaccharides, and its overall pricing is also the lowest in the industry.