Beingmate started as instant nutritious rice noodles for infants and young children, and only began producing milk powder after acquiring a dairy company in Heilongjiang in 2005. Its rapid development began in 2008, when many large dairy companies were affected by the melamine incident, and beinmei, which was not detected to contain melamine, was able to stand out among domestic dairy companies. By 2013, the operating income has reached 6.117 billion yuan, an increase of more than three times over 2008. In 2015, Fonterra, an international dairy giant, acquired 18.8% of the shares of Beingmate, becoming the second largest shareholder of Beingmate. Following the acquisition of Fonterra's production centre in Australia, Darnum, Beingmate was able to establish itself in Australia.
 
The milk sources of Beingmate are mainly from New Zealand, Finland, Ireland, Switzerland, Australia and Anda, China, and the products can be traced. Judging from a period of milk powder, Ainoda and Green Love are both original imports, Ainoda is produced in New Zealand, the milk source is of the best quality, containing galacto-oligosaccharides and fructooligosaccharides, and the price of 900g cans is 269 yuan; Green Love is produced in Ireland, with OPO structural lipids and galacto-oligosaccharides, and the price of 1000g cans is 180 yuan, which is very affordable. Golden Love from China also uses imported milk sources, adding lactoferrin, and the price of 1000g canned is 199 yuan, which is also an affordable choice; Champion Baby has the lowest price, 1000g canned price of 147 yuan, using Heilongjiang milk source, adding casein phosphopeptide and OPO structural lipid. Among Chinese milk powder brands, Beingmate has good quality and affordable prices, but its performance has declined in recent years and there have been large losses, resulting in chaotic market pricing.