Recommended series: Line Ar series, Glam Alpha series
Many international eyewear groups have set up their own factories in China, and the Japanese eyewear brand Chammon is one of the representatives. Compared with the previous brands that have no consumption strategy in China, Chamon has a mature sales chain in the mainland market and enjoys a high reputation among Chinese consumers.
Chamon was the first company to apply titanium to eyewear, and the latest development of EX titanium is praised by the industry as the perfect titanium material. Because of its superior flexibility and elasticity, EX titanium frames can return to their original shape after being bent and folded, and combined with another cutting-edge technology, precision laser welding, it reduces the quality of frame breakage and has excellent stability.
The Line Ar series is the first eyewear series of Chamon Eyewear Group to use EX titanium, which combines patented EX titanium, precision laser welding technology and curved temple length and short curved design, suitable for consumers who are looking for a lightweight wearing feeling.
The PERFECT COMFOR series was launched in the Chinese market in September 2017, focusing on wearing comfort, and some products also add adjustable nose pads, which will change their original shape according to the shape of the wearer's nose, making the wearing of the pads more comfortable and fitting, and reducing the pressure on the nose bridge. The fly in the ointment is that the style design is single, and the fashion is not enough.
Another suitable for Chinese consumers is the Aisa series, which is specially developed for the Asian market, based on the average size of Asian heads, divided into men's and women's models, and the overall simple and fashionable versatile style, suitable for daily wear.
The CHARMANT Z series is more suitable for mature men, with a classic and capable style of half-sided square frames, and the use of Z titanium or EX titanium to achieve flexible structural design, and the use of a variety of mixed and matched materials also has its own advantages. The Mens Mark series is also designed for men, and the combination of EX titanium and pure titanium makes the style options a little richer.
Designed and developed for mature women, the Reego collection is made of patented EX titanium or lightweight sheet, with a wide choice of front frame styles and natural colors that better reflect the skin tone, combining comfort and casualness.
Compared with the more mature style of Chamon's other products, the Blue Labe series is more youthful and simple, and most of the new models are made of titanium or TR90 materials, with young colors and rich colors of leg covers. Launched at the end of 2017, the new Glam Alpha collection is also designed for young people, designed to keep up with the fashion trends of the season and eyewear trends, suitable for those who prefer large frames.
Compared with the price of thousands of yuan from the previous major brands, Chamon's price gradient is wider, the series using high-quality patented materials needs about 3,000 yuan, and the simple design of the entry style only needs about 500 yuan, which can meet the basic needs of optical frames, and is a cost-effective choice with both technology and practicality.