Rohto Rohto Japan
As a market leader in eye drops, Rohto Pharmaceuticals has been developing the first eye drops in Japan for more than 100 years since 1909, and in 1931 it revolutionized the Drip Eye Drop Bottle, ending the era of separation of eye drops and containers. In 1964, V Rohto eye drops with cooling ingredients were first introduced, driving product innovation in the whole industry. Rohto's market share in Japan was once as high as 40%, and it has been the global sales champion for 16 consecutive years, and has become synonymous with eye drops. Rohto has positioned eye drops as a health-care drug to eliminate fatigue and alleviate eye discomfort, changing the concept of treatment-oriented consumption in China and opening up the consumer market for young white-collar workers and students. At present, there are 6 types of Rohto eye drops (OTC) produced and sold in China, and the well-known anti-fatigue eye drops Sunrotown mainly uses neostigmine to reduce fatigue by shrinking the pupils, but the effect is only temporary. If it is simply used to soothe dry eyes, Roto-Anne and Roe-Ton Clear eye drops are more suitable. People with dry eyes are the first choice for Rothon Pearl, the formula is close to natural tears, and the chondroitin sulfate in the ingredients can moisturize...