Recommended series: Zhenrui series, new 3D vPro series
 
With a history of more than 160 years, Carl Zeiss (hereinafter referred to as ZEISS) is one of the oldest surviving manufacturers of optical products. Founded in 1846 by Carl Zeiss, ZEISS was divided in two parts with Germany after two world wars, before being officially merged in 1991 with the demolition of the Berlin Wall. After the reorganization, ZEISS has become even stronger and is now a global leader in optics.
 
ZEISS has a wide range of explorations in the world of optics, from ZEISS lenses to Armstrong's photographs on the moon, to dozens of Nobel laureates using ZEISS instruments for research and development, as well as in a wide range of business areas, such as medical devices and semiconductor production technology. ZEISS lenses are part of its vision care module, which has been strengthened with the acquisition of the well-known US lens brands SOLA and AO.
 
Ernst Abbe, the physicist who invented the Abbe number, was one of the founders of ZEISS, so ZEISS had a tighter control over the Abbe number. At the same refractive index, the Abbe number of ZEISS lenses is higher than that of other brands, with clearer visual imaging and high wearing comfort. Among them, ZEISS glass lenses can achieve an astonishing light transmittance of 99.8%, which can provide a clear and clear visual effect almost like the naked eye, but because glass lenses are heavy and fragile, they are gradually ignored in the market, and it is difficult to find stores in mainland China to supply such lenses.
 
ZEISS's coating technology is highly regarded and is mainly available in two categories: lotus film and diamond cube film. The Lotus film is the industry's most representative antifouling film, and as its name suggests, it has a water-beading effect, and the coated lenses are smooth and non-staining. Drill cube film is a functional film, divided into a bright and clear silver film, a hard and anti-fouling platinum film and an anti-blue light film, which can still maintain a soft film color and good comfort while having both functions, but the disadvantage is that it is easy to get dusty and needs to be cleaned frequently, so it is not recommended to wear it outdoors frequently.
 
ZEISS lenses have a high installation rate in offline optical stores in the Chinese market, and are generally sold as the highest-grade lens brand in the store. The abundant product categories are enough to match the scale of laying, and there are six series of single-vision lenses alone, including Zhenrui, New 3D vPro, 3D vPro, Mingrui, Qingrui and A series, as well as specific lenses developed for different groups of people and different scenes, such as children's growth, indoor, driving and digital, which can basically meet the various needs of modern people for refractive correction glasses.
 
In the single vision lens, the A series and the Qingrui and Mingrui series are stock films produced by batch abrasives, respectively with lotus film, diamond cube silver film and diamond cube platinum film, covering a conventional refractive index of 1.5 to 1.74, the price of a pair ranges from 500 to 4580 yuan, the stock film parameters are fixed, and the lenses can be made on site after refraction, which is suitable for low myopia people below 600 degrees and the pursuit of convenient glasses process.
 
The three-dimensional vPro series is the dividing line of Zeiss lenses, including the new three-dimensional vPro and Zhenrui series, all of which are customized lenses produced according to the specific data of the customer's optometry, using a higher level of free-form surface design than the aspheric surface, up to 1.74 refractive index, which can optimize the inner bend and outer arc of the lens according to different degrees, and the starting price of a pair is 4000 yuan, which is more suitable for people with high altitude and high astigmatism.
 
Unlike most Chinese brands that use coatings to protect against ultraviolet rays, clear lenses from foreign brands such as Zeiss and TAG Heuer already have UV protection on the substrate. The Radiant Vision series adds color-changing technology on the basis of transparent lenses, which will switch between transparent and gray with the intensity of ultraviolet rays in the environment, which is suitable for people who often go in and out of the room and have eyes that are sensitive to light.
 
Due to the high pricing in China, ZEISS's overall sales volume has long been lower than that of Essilor. The competition between the two is mainly concentrated in products below the mid-range price of 3,000 yuan. From the point of view of cost performance, it is more cost-effective to choose Essilor at a price of less than 3,000 yuan, and Zeiss's advantage is reflected in the customized lenses above the 3D vPro series, although the price is relatively high, but with precision technology and the appropriate matching that cannot be achieved by stock films, it is still the first choice for customized professional lenses with outstanding performance.