Founded in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States, the brand is known as the "presidential jogging shoe" in the United States, and is also the favorite of many political leaders and successful entrepreneurs. New Balance has a deep history in the field of running shoes, and its jogging shoes not only have high-tech functional materials, but also provide humanized services with six width lasts and two height uppers to meet a variety of different foot shapes. New Balance's signature cushioning technology, Fresh Form, has won the RUNNER's WORLD Award, providing runners with ample cushioning and comfort, distributing weight pressure evenly and running without dragging. However, due to market positioning reasons, domestic consumers are more exposed to New Balance's retro trendy shoes, in fact, running shoes are New Balance's strength, the price of jogging shoes currently on sale on the official website of the United States ranges from 65~399 US dollars, there are not many shoes that can be bought in China, but the cost performance is also good.