Known as the "King of Shoes", it is the main brand of Belle Company with annual sales of more than 21 billion yuan, and Belle is also one of the drafting units of the national standard GB/T 22756-2008 for leather sandals. Belle brand has won the honors of China Famous Brand, China Famous Trademark, etc., and was rated as "China's 2005 Brand of the Year" by the World Brand Laboratory.
 
Belle's core is women's shoes, ranking first in China's women's shoes sales list for 12 consecutive years, and winning the comprehensive market share of women's leather shoes in 2015. In its heyday, there were so many Belle stores that it can be said that "as long as there are women's shoes, there is the shadow of Belle", which can be said to be a miracle in the history of business in China and even in the world.
 
Although it mainly focuses on women's shoes, Belle originally started with men's shoes. Its men's shoes are widely recognized for their quality, stylish design, and comfort that do not lag behind, and have gained a lot of fans. The best-selling Belle dress shoes are the three-joint Derby shoes, which have a youthful design with a slender last, pointed toe, and a polished toe and heel that complement each other. Because of its abrasion resistance, strong elasticity and high comfort of rubber non-slip soles, they are highly sought after by men who pursue comfort and design.
 
However, in recent years, the strength of the Belle brand has deteriorated, and sales have declined year after year, and the product is inevitably inadequate.