Founded in 1977, Jiangsu Jianhu was incorporated into Belle in 2007 and now has more than 1,800 stores in more than 100 cities across the country. Footwear is the chief industry of Senda, which has participated in the drafting of QB/T 1002-2005 "Leather Shoes" industry standard, and won the first place in China's shoe king, Jinqiao first place and other honors.
 
Senda has ten world-class level of mechanical assembly lines, with an annual output of 15 million pairs of high-end leather shoes, three famous Italian shoemaking companies also produce OEM leather shoes, products are sold to the European market, from 2002, Senda exports more than 10 million pairs of leather shoes, creating a precedent for the export of domestic brands.
 
Senda men's shoes cover three series of business formal wear, business casual and fashion casual, and at the same time develop a series of functional shoes such as massage, ultra-light and shock absorption. Its formal leather shoes as one of the main series, and most of the domestic brands like the Derby shoes-based, in the material, the upper, the lining, the sole is different, most of the styles of leather shoes to the first layer of cowhide as the upper material, the inner is pigskin, the sole is made of rubber, the stitching process is a common use of bonding technology in the country, the cost is low, which is also the reason for the overall low price of its leather shoes.
 
Senda's formal leather shoes from plain derby shoes to three-joint derby shoes to Bullock Derby shoes, the overall design is more mature style, the design of the last is wide, the toe cap, the body is also wide, suitable for men with low arches and wide flat feet, but the thin foot type men with low instep do not have a strong sense of coverage when they put on their feet. In terms of wearing occasions, it can be easily handled by both casual and business people.