A domestic leather shoe brand that caused a sensation in the world due to a lawsuit with the European Union. So far, Aokang has participated in the drafting of three national and industry standards for footwear, including QB/T 1002-2005 "Leather Shoes", and is the leading shoe king in China. According to the financial report of Aokang Group, Aokang currently has more than 2,100 physical stores, and its operating income in the first quarter of 2017 alone is nearly 600 million yuan.
According to the data of the China Leather Industry Association and its professional leather goods magazine "Leather World", Aokang is the No. 1 men's shoe brand in terms of popularity and market share, and is the first choice for men's formal leather shoes.
In 2007, China's first "foot measuring and shoe measuring instrument" was born in Aokang, and since then Aokang has carried out its customized business, but due to the immaturity of the domestic leather shoe customization business, Aokang's main business is still finished shoes. In 2014, the actor of the popular Korean drama "You from the Star" - Kim so-hyun endorsed Aokang, Aokang was in the limelight for a while, and in the same year, Aokang also launched the "Star" series of shoes jointly designed with Kim so-hyun, which became the favorite of "star fans" as soon as it was launched, and Aokang Group gained fame and fortune.
The Star series shoes are made of the first layer of cowhide, and the sole is made of rubber, and there are formal leather shoe styles such as Derby shoes and Oxford shoes. Since its launch, more than 180,000 pairs have been sold in the online store alone, with sales of 48.8 million, making it the most classic and best-selling shoe in the Star series. Three-joint Derby wedding shoes, as you can know from the name, this is a Derby shoe specially designed for weddings, with a straight suit is extremely handsome and elegant, very suitable for the solemn day of the wedding. In addition to weddings, it is also very compatible to participate in various meetings and negotiations with formal wear.
In recent years, Brock business style shoes have become the main product of the Aokang brand, and the long-wing Brock Derby shoes launched in 2016 add long-wing Brock carvings to the style of formal Derby shoes, and the cropped trousers are more fashionable and sullen.
Aokang, which is mainly based on formal leather shoes, has a wide last, basically does not pick the foot type, and the price is mostly between 200-500 yuan, which is the first choice for men who pursue cost-effectiveness.