M.Gemi is a European and American Internet luxury women's shoe brand that has emerged in the past two years, specializing in the sale of high-end handmade women's shoes in Italy. Following the success of Warby Parker, M.Gemi does not sell through physical stores or e-commerce platforms, but skips the middleman and offers its products directly to customers through its website.
 
M.Gemi absorbs the business model of fast fashion brands such as HM and Zara, quickly absorbs the latest popular elements, and quickly designs, produces and ships to ensure the speed of new products, which is the winning point of M.Gemi. There are many styles of women's shoes to choose from on the M.Gemi website, including flats, sandals, ballet shoes, sneakers, boots and high heels. Italian handicrafts are the most important selling point of M.Gemi, they look for traditional Italian handicraft workshops, and through the Internet, they transfer shoes directly from artisans to customers, so that consumers can not only buy shoes on the official website, but also clearly understand the origin of the shoes, as well as the fabrics and size recommendations.
 
M.Gemi does not have any stores or other online purchase channels, and can only be purchased through the official website, and currently the official website of M.Gemi only supports purchases in the United States.