In the past, GUCCI was loved by the upper class for its noble, sexy, cool and glamorous characteristics, and once won the favor of business people. Over the years, faced with the dilemma of a weak brand, the financial report shows that the brand's revenue has declined for two consecutive years. In 2015, GUCCI finally decided to change its mind, appointing Rome-based Alessandro Michele as its new creative director, and since then, GUCCI's tonality has changed dramatically, from the luxury and sensuality of the past to the literary retro of the present. THE CHANGE IS ALSO REFLECTED IN THE NUMBERS, IN 2016 GUCCI FINALLY RETURNED TO REVENUE GROWTH, WITH THE BRAND'S REVENUE IN THE FOURTH QUARTER OF 2015 UP 4.8% COMPARED TO THE SAME PERIOD IN 2014. In Kering's latest Q1 2017 earnings report, Gucci achieved its largest revenue growth in 20 years, contributing one-third of Kering's revenue.
 
Michele likes to add various natural elements to the body of the shoe, such as flowers, birds, insects, fish, etc., so watching the GUCCI show, you may have a feeling that it is dazzling. However, the design of Mary Jane shoes focuses on restraint and restraint, and even reveals a bit of ascetic beauty.
 
THE BEE MOTIF WAS FIRST SEEN IN GUCCI'S READY-TO-WEAR COLLECTIONS IN THE 1970S AND HAS RECENTLY BECOME A FAVOURITE. The bee motif for the new edition of the Mary Jane shoes is shaped in gold-toned metal around pearl-effect gemstones, set along the sides of patent leather heels, and lined with rose-print genuine leather to resemble a honey harvest. The patent leather black material is relatively low-key, which is suitable for commuting; The patent leather red is even more intense, which is a very eye-catching finishing touch.
 
Another flat Mary Jane is also one of the street favourites, with two straps on the upper lined with pearl-like 'GG' buttons, a sleek and elegant last, and a pointed toe that releases a hint of sensuality, making it a stylish choice for high heels.
 
IF YOU LIKE GUCCI'S MAXIMAL STYLE, CONSIDER THE ANIMAL PRINT COLLECTION. The 2016 show featured a zebra made from black and white leather panels with a playful brushed goat hair tail for a subversive design that would take a wild look at the elegant vintage Mary Jane shoes.
 
GUCCI'S ECLECTIC AESTHETIC HAS GARNERED A GROWING FOLLOWING AND HAS BECOME ONE OF THE MOST EYE-CATCHING LUXURY BRANDS AMONG THE YOUNGER GENERATION, WITH ALMOST EVERY ITEM SPARKING A CRAZE FOR THE FASHION INDUSTRY. Compared with the "favorite of successful people" in the past, GUCCI is now more favored by those who have money and taste.