Price range: 2000 yuan - 5100 yuan
 
People know beanie shoes, but they don't know moccasins, it is because of TOD'S. TOD'S stole the limelight from the moccasins and was the hero of the moccasins. The Beanie Shoes are TOD'S's most successful items, and they have been labelled with many labels, such as "The best shoes in the world are in Italy, and the best pair in Italy comes from TOD'S", "Wearing TOD'S is as soft as walking on a waterbed"...... Celebrities such as Kelly Rutherford, Anne Hathaway, Prince Pierre Casiraghi of Monaco and the late Princess Diana are all loyal fans of TOD'S and have worn it in various street photography pictorials, making TOD'S popular in the fashion world.
 
However, in Italy, a large shoemaking country, TOD'S is still young, only 30 years since the brand was founded. TOD'S claims to be a century-old brand because the older you get, the more popular it gets. According to official documents, the founder, Filippo della Valle, was actually a shoemaker in a small Italian shoe factory, until his grandson Diego returned from a study tour in the United States, and TOD'S officially entered the market as an independent brand. Diego, a member of the board of directors of Ferrari, entered Vanity Fair by making TOD'S into a slip-on designed for Ferrari drivers.
 
Of course, it is not only its history that has made TOD'S popular to this day, but also its beauty and comfort. The classic Gommino driving shoe is hand-cut and stitched in more than 100 processes to create an exceptionally soft enveloping and stepping feel. In addition to the rainbow penny loafers and traditional lace models that have dominated the screen for a long time, TOD'S insists on introducing different materials, colors and decorative details every year, such as the 2014 Spilla Doudou shoes with a detachable metal pin on the tassel toe, and the 2015 pin inlaid with rhinestones as an embellishment, which is more exquisite. The Spring/Summer 2016 collection was a surprise with the addition of irregular graphics, metal guitar elements, buckle designs, vintage embroidery on the upper, and a combination of different colors to make TOD'S even more interesting. With well-tailored jeans and slacks with simple colors, it can enhance the overall look texture; Paired with suit pants to neutralize the stereotypical and serious impression, it is the most versatile item of choice for Smart Casual style.
 
It is worth mentioning that in 2015, TOD'S launched the Club Shoes Personalization Service, which allows you to choose from leather, color, and custom leather woven bracelet decorations, as well as stamping the initials on the body of the shoe, making it a unique work of art. However, TOD'S has always been a delicate feature of TOD'S, and if you want to increase its service life, it is recommended to wear it only indoors, carpet or in the car.
 
Although TOD'S's performance has plummeted in recent years, it is still synonymous with the Doudou shoe industry. In the discount season or in some areas, OUTLET will have a 3.5-8% discount, and you can get a pair of TOD'S for about 2,000, which is very competitive.