ECCO is one of the few footwear companies in the global footwear industry that has achieved a vertically integrated model of resources, with a top-down business model – from the production of leather raw materials to design and development and product manufacturing, every step is directly supervised by ECCO. ECCO Leather is one of the world's premium leather producers, not only for ECCO shoes and leather goods, but also for luxury brands.
The Direct Injection Molding (DIP) process is the core technology of ECCO footwear, eliminating the need for gluing or stitching, increasing comfort. ECCO high heels have a wide last, and most of the shoe types are round toes, which are inclusive, and there is no pressure to put on and take off the wide fat feet in China. The design of ECCO high heels is generally mature, and the color is generous and stable. In contrast, the plastic series of high heels is a series of ECCO high heels with a higher appearance, while the sculpture series of high heels pay more attention to comfort, with elements such as wedge heels and water platforms, but the style is more old-fashioned.
Compared with Clarks, ECCO entered the Chinese market late, but its offline channels have expanded rapidly, and ECCO currently has more than 1,000 stores in Chinese mainland. Relying on the group's strong industrial chain, there is no need to question the quality of ECCO shoes, but the style is old-fashioned and the price is the biggest obstacle, such as the price of plastic series high heels is about 1,800 yuan.
If you consider the style and price, ECCO high heels are more suitable for mature professional women who have achieved a certain degree in the workplace.