由Tom Joule在1989年创立的United Kingdom户外品牌服装品牌。前身是Tom的父亲Ian在1977年开的一家服装小店叫Joule & Sons。1989年由Tom继承，最初也只是和父亲一样做户外品牌服装和饰品的零售。但对时尚和市场敏锐的Tom很快就嗅到了一个细分市场的空白，他不满意当时的户外服饰整体偏老气沉闷的风格，并有意尝试自己设计生产。从Tom设计的第一双雨靴开始，丰富的颜色开创了这个品牌独一无二的特色，颜色抢眼造型时尚的雨靴雨衣总是很快售罄。直到现在，只要提到雨靴雨衣，United Kingdom人都会第一时间想到Joules。据统计，Joules目前有两百万的忠实客户群体，每年都在以平均12家的速度扩张。Joules还荣获了2015年度Drapers Awards的最佳时尚零售奖。Joules在2014年和2015年的年收入累计增幅达到50%，2014-2015财年达到1.164亿英镑的营业额，其中1千万英镑来自于海外市场。2016年Joules在United Kingdom伦敦证券交易所AIM市场上市。
 
It's easy to feel down on a rainy day, but if you have a pair of brightly colored or fashionably patterned rain boots on your feet, it will lift your spirits and brighten your mood. Joules rain boots are known for their bright colors and rich colors, with a wide variety of styles and patterns, and a playful and cute style. Although the Joules women's rain boots are made from 100% natural rubber, they are not heavy at all, and are much lighter than Hunter's tall rain boots. Moreover, the height of the Joules rain boots is more moderate for Asians, and it will not cause the trouble of getting stuck knees for petite women. The detailed design of the metal buckle on the side is particularly pleasing, the design of the logo is simple and elegant, low-key with a literary atmosphere, and the texture of the sole can effectively prevent slipping. Joules Evedon Premium Wellies is tied with a bow design at the back, so that you can be full of girls on rainy days, the price of the British official website is about 600-688 yuan, slightly more expensive than 300-430 yuan Joules ordinary women's rain boots.