Hengyuanxiang was originally a cashmere thread store of more than 40 square meters, and now it has developed into a leader in China's cashmere industry, with a market size of 23% of the country's cashmere sales. Since becoming the sole clothing brand sponsor of the 2008 Chinese Olympic Games, Hengyuanxiang has made almost every Chinese family remember this brand through the spread of brainwashing advertising, but the vulgar publicity strategy has also been criticized.
 
As a large-scale domestic textile enterprise, Hengyuanxiang has a very high network coverage in the country, in addition to its three major industrial parks, but also has more than 100 franchise factories throughout the country, the number of dealers and franchised sales outlets is in the forefront of the industry. The large number of franchised factories also means that there is a risk of low quality stability, and the streamlined product line also shows the lack of design, but the overall quality control is still higher than that of the OEM products authorized by the whole brand.
 
In the clothing category, Hengyuanxiang's main product is woolen sweater, and the pantyhose belongs to the corner side line launched by the trend, which is still a conventional cotton and spandex fabric, and has not put much thought into the design and functionality of the product. Compared with most Japanese brands, which are obsessed with the function of lightness and thinness, Chinese brands led by Hengyuanxiang focus on the characteristics of velvet and thickening, choose solid thick fabrics, and spare no effort in thermal performance.
 
Different from Japanese brands classified by D, the thickness of Hengyuanxiang's leggings is identified by the number of grams, and the basic tights are 110g, 200g, 300g and 500g. For people who pursue waist and abdomen warmth, Hengyuanxiang, which has a fleece wide waist, is undoubtedly a warm light in winter, and the peach file specially designed for people with large hips is tolerant and comfortable for all kinds of figures.
 
In terms of foot design, Hengyuanxiang has two kinds of one-piece models and stepping models, of which the bottom of the stepping model of more than 200g is treated with a traceless foot mouth, which is more comfortable. Because of the popularity of the concept of "bare legs", many Chinese brands will launch skin-colored leggings, Hengyuanxiang's skin tone is more in line with the Asian color standard, the upper body is natural, but it is not thin, and the shaping effect is still far from the Japanese compression stockings.
 
The price of Chinese brand leggings is relatively friendly, and the unit price of Hengyuanxiang tights is about 40 to 90 yuan. However, the fleece model is easy to be messy and deformed after washing, and the surface of the tights is generally resistant to pilling, and the overall service life is not high, which also reflects that there is a certain gap between domestic tights and foreign brands in terms of detail technology.