As one of the world's leading international fashion brands, LV has almost reached the point of becoming a household name in the luxury market. Not only has it been the No. 1 luxury brand ranked by Forbes for five consecutive years, but it was also named "Best Leather Goods Brand of the Year" by Robb Report, an authoritative luxury magazine in the United States, in 2016.
In 1896, the Monogram motif was designed with LV letters, four-petal flowers, and positive and negative diamonds, which has become a classic style that is still internationally renowned today, and is also regarded as the brand's logo. In 1987, LV merged with Moët Hennessy to become the world's largest luxury group, LVMH (Louis Vuitton Moët Hennessy), and has successively acquired many luxury brands, becoming a veritable luxury empire. Today, LVMH owns more than 70 Maisons, including Bulgari, Dior, Givenchy, Fendi, Celine, Loro Piana and others.
The competition in the modern fashion luxury market is becoming increasingly fierce, in addition to the competition in brand value and sales, mastering and controlling the exquisite manufacturing plants and scarce raw material bases has become a consensus in the circle. LVMH acquired a majority stake in Singapore-based crocodile manufacturer Hang Lung International in 2011, after taking control of French calf leather manufacturer Les Tanneries Roux in 2010, to gain control of the entire supply chain and further strengthen its control over quality.
The material of LV men's wallet is divided into two categories, namely canvas and leather, and there are both long and short styles. In addition to crocodile skin, ostrich skin and other rare leather, long wallets are concentrated in 5000-8000 yuan, and short wallets are around 3000-6000 yuan.
Due to the ingenuity of its craftsmanship and design, LV's canvas wallets are more popular and recognizable than leather. According to the different patterns, it can be divided into two categories, namely Monogram old pattern and Damier checkerboard, both of which are made of PVC-coated canvas material, which is also a very representative classic pattern of LV. Both are modern and stylish, making them ideal for casual everyday outfits.
LV's leather wallets are generally pure pigment surface, but not monotonous, in addition to the surface has horizontal grain, twill, lychee and other textures, but also usually embossed brand logo or Monogram pattern, some are also decorated with colored stripes at the edges, or the lining is designed with different colors, the variations are very diverse, compared with canvas is also more suitable for business formal wear.
In addition to the general cowhide leather, LV also has crocodile leather and ostrich leather wallets, less styles, crocodile skin appearance with calfskin lining, crocodile leather texture is clear, gloss is higher, the long price is 42,500 yuan, the short price is 36,500 yuan. Ostrich leather is soft and light, the surface dot pattern is uniform, with a soft lambskin lining, simple but not monotonous, the long price is 14,500 yuan, the short price is 12,200 yuan, for the pursuit of texture and taste of men, it is a good choice.