Hermes

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How about the Hermes silk scarf brand introduction

When it comes to silk scarves, Hermes is definitely the ultimate pursuit of countless women. "One is sold every 25 seconds worldwide", and its impact can be seen. As the second largest sales product after high-end leather goods, Hermès silk scarves were born on the occasion of the brand's centennial and have since released 12 models every year, 6 of which are new designs, and each took nearly 2 years from conception to birth.
 
For the first six months, independent painters, designers and patternmakers need to produce and finalize the drawings, followed by a year-and-a-half-long production process. A typical 90×90cm Hermès square cloth requires about 300 cocoons and a total of 450 kilometers of silk thread. The twill weave gives the fabric a soft touch while keeping it stiff, making the top body flat and easy to shape. After many processes such as stereotyping, dyeing and printing, steaming and washing, and curling, a silk scarf can be completed.
 
The so-called stereotyping refers to the layered reconstruction of drawings on the printed plate. The number of colors included in the drawing correspondingly depends on the number of stereotypes that need to be made. Hermès silk scarves come in 40 colours, and the stereotyping process often takes 1,000 hours. Compared with modern digital printing, although the traditional screen printing process is more cumbersome and has low production capacity, the effect is more flexible and delicate, rich in layers, and has a high-level hand-made feeling. As a brand that insists on making all its products in this way, Hermès also has an absolute advantage in this technology, with 75,000 dye colors almost unmatched, and each design pattern will be presented in 10 optimal colors.
 
According to different styles, Hermes silk scarves can be divided into square scarves (55*55cm, 70*70cm, 90*90cm, 140*140cm), long scarves (Twilly, Twillon, Maxi-Twilly) and diamond-shaped scarves. In Hermes, there is no such thing as a classic model, but 90*90cm is definitely its most classic size, and the style is often exported with celebrities such as the Princess of Morocco and Elizabeth II, and the price is 3400-3700 yuan.
 
Twilly, as the smallest cutie in the Hermes silk scarf army, has the ability to attract attention without losing the classic Size, and the price of 1400 yuan is also relatively beautiful. At the same time, Twilly has a wider range of applicability, ties, bags, headbands, belts, ...... As the brand logo conveys, things are ready and waiting for the beautiful woman. In contrast, the diamond-shaped scarf is more suitable for people who try silk scarves for the first time, no need to fold, and the effect is outstanding at will, the price of the silk model is 2450 yuan, and the cashmere mixed silk material in winter is 3750 yuan.
 
At present, there are thousands of themed designs for Hermès silk scarves, each with a different story behind it. The background of high-end horse harness has deeply integrated the "horse" element into the brand's DNA, and the "horse" printed silk scarf is quite recommended. In addition, "Ladies & Buses", as the first silk scarf in the history of the brand, has a special representative significance, and can also be considered for purchase.
 
However, Hermès silk scarves have a high color saturation and a more ornate design, so if you are worried that you will not be able to control them, you can choose the same color or pastel colors to start with.