Founded in 1995, Langsha is the largest hosiery brand in China, with a number of subsidiaries involved in socks, underwear and daily chemicals. When it comes to stockings, perhaps the first thing that many people think of is Langsha, which has successfully established the image of a national hosiery brand through perennial high-density advertising and years of sales accumulation.
 
However, due to the fierce competition in the textile industry, Langsha has suffered losses in recent years, and there are certain problems in product supply and sales, and the brand image has also been affected to a certain extent. Langsha adopts independent product design, production outsourcing, combined with independent production, direct sales business model, outsourcing production of products currently account for more than 80%, can not ensure strict quality control. The sales model based on franchises and agent stores cannot be effectively managed despite the rapid expansion of sales, and even caught in the turmoil of fakes.
 
Langsha's socks products are mainly stockings and pantyhose, wool socks products are relatively few, the wool content is generally about 30%, the content is not low, but it is mainly through chemical fiber blending to increase the thickness and warmth of socks, socks are thick and bloated, only suitable for daily wear in winter. In the design of the socks, the seams of the toe of the socks are invisible, and the toes and heels are reinforced and anti-wear, so that durability and comfort are guaranteed. The price of about 15 yuan per pair is very affordable, but the style and design style of socks is relatively old, which is difficult to attract young people who pursue fashion.