Homogenization is a common problem recognized in China's sofa industry, and manufacturers often plagiarize each other, and the so-called innovative models often only add local functions, or use new fabrics to decorate, which makes people feel very little about innovation. It is in view of this deficiency that as a rising star, Zuozuo focuses on design, trying to create furniture that is "made in China, international top design". Since its establishment in September 2014, Zaozuo has received investment from IDG, Alibaba, etc., although it is not as large as the old sofa manufacturers, but has been recognized by many young users and the middle class.
 
Zaozuo is a design-driven brand with a team of more than 100 designers, including more than 30 Chinese designers, and contracted designers including Luca Nichetto, Richard Hutten, CKR and other internationally renowned designers from Europe and Japan. These designers have won many international design awards such as Red Dot, iF, EDIDA and Wallpaper, and among the top 100 Wallpaper designers in the world, 6 of them are contracted designers.
 
The design style is mainly simple, mainly benchmarking IKEA and MUJI. However, the slight difference is that the color of the sofa is more vivid and the shape is more chic, but many users report that their sofa is "not good to wear". Therefore, it is recommended to consider whether the sofa is in harmony with the home decoration style before buying, or you can buy a small one-chair sofa first, and the cost of trial and error is lower.
 
At present, Zazuo does not have its own factory, but cooperates with more than 100 manufacturers. Zao is responsible for producing design drawings, and cooperating manufacturers carry out processing and production, but each manufacturer has on-site quality inspectors to conduct multi-level monitoring of material selection, material preparation, processing and assembly to ensure the quality of products.
 
From sketches to finished products, high-quality sofas are inseparable from good designers and factories, as well as good materials. In terms of the filling material of the core of the sofa, most of the cushions of the three-seater sofa are made of 35D sponge, and the single sofa is as high as 60D, which is more supportive, but many users report that the sofa has a hard sitting feeling and average comfort. However, it should be noted that the softness and hardness of the sitting feeling is not the standard for evaluating the quality of the sofa sponge, everyone's preference for softness and hardness is different, and the quality of the sponge is mainly reflected in the density, which is related to the service life of the sofa.
 
There are currently more than 10 types of fabricated sofas, each of which is available as a three-seater, a double-seater, a single-seater and a sofa pier that can be freely combined and matched according to the budget. However, the overall size of these sofas is on the small side, which is more suitable for small and medium-sized apartments. In order to make up for the lack of small shape, Zaozuo launched the "Big Three-person Sofa" series, which mainly includes three models: Mr. Big, Yuanshan and Harp. Among them, the modular Mr. Big sofa is more recommended, which can be freely matched according to the size of the house and has high flexibility. In terms of price, the price of a conventional three-seater sofa is concentrated between 4,000-10,000 yuan, and the price of a large three-seater sofa is between 7,000-17,000 yuan.
 
As a brand that started on the Internet, the main purchase channel of Zaozuo is still online. However, after two rounds of financing, as of May 2019, it has laid out 14 self-operated stores in Beijing, Shanghai, Guangzhou and Shenzhen and other cities, with a new store area of nearly 1,000 square meters, divided into living rooms, dining rooms, bedrooms and other areas, and furniture and supplies are placed in complete sets, which is convenient for users to compare and refer to their own decoration styles. It is worth mentioning that nearly 80% of the sofas in the manufacturing store can be purchased in stock, which has obvious advantages compared with the 30-40 days delivery period of traditional sofa manufacturers.