The American High Point Furniture Fair, the Milan Furniture Fair, and the Cologne Furniture Fair are known as the "world's three major furniture fairs", but the main exhibition halls of these exhibitions are occupied by international furniture brands all year round, and the presence of Chinese brands is not strong. However, at the 2018 Milan Furniture Fair, Left and Right Furniture (hereinafter referred to as "Left and Right") changed this phenomenon and became the first Chinese furniture brand to enter the main exhibition hall in the 57 years since the opening was held, competing with international furniture brands such as Natuzzi, Caliaitalia and MOROSO.
 
In the list of "2015 China's 500 Most Valuable Brands" selected by the World Brand Lab, it became the first upholstered furniture brand to be on the list since its establishment 12 years ago. In the field of sofas, the left and right have also made a lot of achievements, not only for the Boao Forum for Asia to design the special seat for heads of state of the world, but also for the Forbidden City to create a "dragon chair" full of Chinese elements.
 
As the top 4 manufacturers in the sofa industry, it also leads the construction of industry standards, not only leading the drafting of China's sofa industry standards with Gujia, but also jointly formulating the "Green Standards for Home Furnishing Industry" with Shenzhen Furniture Industry Association in 2014, and becoming the first batch of enterprises selected for the "Green Furniture Excellence" assessment, which refers to the current European and American standards, which are better than the current national standards.
 
The sponge for the left and right sofas is procured from the East Asia Sponge Factory, the largest sponge factory in Asia. Most of the seat cushions are made of 25-30D foam, and the back cushions are 20-25D foam, which ensures the overall comfort of the sofa. On the frame, the left and right sides are mainly made of Northeast pine and E1 grade wood-based panels. Overall, the materials and supplies of the left and right sofas are better, but they are not high-end.
 
In terms of product style, the fabric sofas on the left and right are mainly simple Nordic style, followed by a small number of American sofas, which are suitable for more modern home decoration styles. In terms of price, its sofa is mainly divided into two price ranges: less than 5,000 yuan and 5,000-10,000 yuan. Below 5,000 yuan, small sofas are the mainstay, of which the sofa bed series is more distinctive, not only for sitting and sleeping, but also for storage boxes at the bottom. However, the storage compartment is a load-bearing soft rib area, so it is not recommended to jump on the sofa. The 5,000-10,000 yuan price sofa is generally large in size and suitable for medium and large families. The sofa at this price is generally rich in functions, with storage, multi-level adjustment of the pillow, USB charging and other functional details, and the higher price of the style, the seat cushion is also filled with down, and the wrapping feeling is better.
 
As the post-80s and 90s generations have increasingly become the main group of sofa consumers, many sofa brands have begun to try more scene-based store design. At present, there are more than 2,000 stores in the country, and in June 2017, the "flagship store 3.0" model was proposed, and it is planned to open 500 flagship stores across the country, with a single store area of up to 1,000 square meters. The difference between the flagship store and the small store is that it adds different scene layouts and uses virtual technologies such as 3D, VR, AR to help users better select products, and the technology will also be quickly popularized in its franchisee stores.
 
Most of the sofas around are custom-made, rarely in stock, and the production cycle is about 37 days, which is at the industry average. The warranty time of different parts of the left and right sofas is different, and the warranty time of the frame is 5 years, which is higher than the industry average, but the warranty period of other parts is short, only 1 year.