Recommended series: IKEA 365, Puta
IKEA is the world's largest furniture brand, with global net revenues of nearly $5 billion in 2016. IKEA's products are known for their affordability, and in addition to furniture, their home furnishings are also very practical and durable, which are very popular with young Chinese consumers.
IKEA has a clear distinction in the design of lunch boxes and food boxes/fresh-keeping boxes, Blanlin and Fimad lunch boxes have compartments or cutlery placements, with a capacity of about 1L, and the price is only more than 20 yuan.
The IKEA 365 series of fresh-keeping boxes are highly compatible, and also implement IKEA's principle of parity, with a 1.8L glass crisper priced at less than 40 yuan, which is very cost-effective. From the point of view of a single product, IKEA's fresh-keeping box can be divided into two types: with and without a lid, not only the main body has various shapes such as round and square, plastic PP and heat-resistant glass can be selected, the box lid can also choose plastic PP or bamboo, and the PP lid with four-sided ring buckle has better sealing and is more suitable for refrigerator storage; The bamboo lid is more beautiful and suitable for cabinet storage. In addition, the lid of the series can be purchased separately.
The Puta 17-piece set is the most affordable PP fresh-keeping box set, the durability of the plastic material is not as good as glass, the scratches on the inner wall are easy to hide dirt and dirt, and the use of the hygienic degree is low, and the Puta 17-piece set is only 25 yuan, the replacement cost is low, there is no need to bother with maintenance when using, the cost performance is high, and the capacity and shape of each fresh-keeping box are designed as refrigerators or cabinet storage containers are very practical.
IKEA has opened a number of stores in Chinese mainland, but the e-commerce channel is not developed enough, and it is only convenient for consumers who have opened IKEA stores in the city where they live.