In 2017, after Zhao Mingyi, the Black Panther band holding a thermos mug, became a hot topic on Weibo, the sales of Zhao Mingyi's same Tiger thermos cup increased by 40%. However, Tiger has been able to get to this day, and it has never relied on celebrities to "bring goods".
 
At the beginning of Tiger's establishment, its founder, Takenori Kikuchi, worked to improve the body of the kettle to make the glass kettle at that time stronger and more resistant to falls. After the Great Kanto Earthquake, Japan suffered heavy casualties, but the hundred thermos flasks that Tiger was going to sell in Tokyo were intact, and from this, Tiger made a name for itself.
 
Tiger's innovation and durability have also been passed down to the present day. The lightweight of the Tiger thermos mug is already at the leading level in the industry, and the 480ml thermos mug weighs only 190g, which is 15% lighter than the previous products with the same capacity, and is lighter to carry. While achieving lightweight, the Tiger thermos cup still has excellent thermal insulation performance, and the temperature of boiling water is still relatively hot after 8 hours. Moreover, the bottom of the cup uses laser welding technology, and the overall appearance of the cup body is more compact and beautiful.
 
As far as similar products on the market are concerned, Tiger's one-button pop-up lid thermos cup is the most smooth one-handed operation. The one-key pop-up lid cup is generally designed with a safety lock to prevent the lid from popping open and hot water flowing out due to collision or misoperation during carrying. Tiger's safety lock and lid opening key are integrated, and the cover opening button is pushed up and down to open the lock, which can be opened by pressing the cover, and can be operated with one hand in one go. Tiger's new one-button lid opening cup simplifies the operation steps and automatically locks when the lid is closed, which is the case with the MJC-A produced in Japan. However, Tiger's pop-up cup only has a drinking spout and no vents, so you may choke when drinking water.
 
Unlike Zojirushi's removable capping cup, Tiger's screw cap is only gasket-removable. The lid of some screw cups can be opened for storage compartments, and the small-capacity MMP-H02C/H03C comes with a carrying pouch, so consumers can choose according to their own needs.
 
Almost all Tiger brand is produced in China, the price is mostly between 200-400 yuan, MJC-A, MJA-A, MJX-A three series are produced in Japan, from the thermal insulation performance and the products produced in China are not very different, MJX-A cup is a traditional Japanese pattern of inkjet printing, the price of e-commerce is more than 1,000 yuan, and the cost performance is low.
 
Tiger children's thermos cup is also very popular in the market, often appears in children's variety shows, the lion, tiger and other cartoon animal images on the cup are very popular with children, and comes with the same cup sleeve, accidentally dropped the thermos cup can play a protective role, but the cartoon pattern on the cup is a sticker, daily use will not fall off, you still need to pay attention to cleaning.
 
Children's thermos cups generally have two cup lid designs: cup lid with handle with inner plug and straw pop lid cup, MBR-S06C and MBO-A05C with two cup lids, more flexible to use, MBR-S06C is a Tiger classic animal cup, but the price is higher, 689 yuan. MBJ-A06C is also its classic shape, and the straw cup lid will be given away during e-commerce activities, which can also be used for two purposes, and the price of 428 yuan is relatively more affordable.
 
In addition, Tiger's straw elastic lid children's thermos cups are special cups for cold insulation, because the lid with straw has poor sealing and heat insulation performance, poor heat retention performance, and the design of the straw makes it unable to fill hot water with too high temperature, and can only be filled with warm water, parents need to pay attention to when using it for their children. Among them, the 280mL MCK-A28C is suitable for kindergarten children, with handles on both sides of the cup body, which is easy for young children to hold, and the price is 368 yuan.