LOVO is an e-commerce brand under Luolai Home Textiles, which merged with Luolai's Leyoujia brand, which focuses on the traditional offline physical store market, in 2016 and entered the offline market. From 2005 to 2011, Luolai Home Textile ranked first in China's bedding market share for 7 consecutive years, and was one of the main drafting units of the national standard for latex pillows and pads. However, Luolai has not dug deep in the field of latex pillows at present, and most of its own production is economical latex pillows.
 
LOVO is currently selling latex pillows are mainly divided into domestic and Thai products, Thailand is made by Latex Systems, it is more recommended to buy its imported latex pillows from Thailand, they are easier to distinguish in price, Thailand-made latex pillows are priced at more than 299 yuan.
 
Among the latex pillows made in Thailand, three basic models of LOVO Thailand latex pillows, such as floating latex pillows, Yunmeng latex pillows and Shuyi latex pillows, are more popular, among which Yunmeng is a traditional wave pillow, and the other two are massage pillows with raised point design, which are suitable for people with sore shoulders and necks. In terms of height, the Comfort Heart Massage Latex Pillow is low, with a height of 8-10cm, which is suitable for people who sleep on low pillows, and the other two are 9-12cm in height, which consumers can choose from in combination with their sleep habits.