Haier participated in the drafting of the Garment Steamer (QBT5200-2017), which is well recognized in the field of garment steamers in China. According to the latest monitoring data of Zhongyikang, Haier's garment steamer ranks fifth in the domestic market share.
 
The market positioning of Haier garment steamer is similar to that of Midea, mainly promoting cost-effective products, focusing on the mass market, the price is concentrated in 180-600 yuan, basically using stainless steel nozzles, solid and durable, and the steam distribution is relatively uniform when ironing. The steam output of the vertical garment steamer is more than 30g/min, which can meet the ironing needs of ordinary families. Except for a few products, the heaters of Haier garment steamers are made of cast aluminum, which conducts heat slowly, but the cost is low, which is also the practice of most manufacturers on the market.
 
At present, Haier has only launched a handheld product, the price is close to 400 yuan, which is higher than most of its vertical garment steamers, but the overall performance is decent, which obviously affects its market performance, and the products of Midea and Bellede at the same price are more worth buying.