In the early stage, Bellede mainly cooperated with foreign well-known brands for OEM, and has now shifted its business focus to China, with mature garment steamer manufacturing process, with 78 related patents, and has been identified as "Guangdong famous brand products". Foshan Shengxi Electric Appliances, which belongs to Belled, participated in the drafting of "Garment Steam Steamer" (QBT5200-2017), and its status in the industry is undoubted.
 
Similar to Midea, Belled also launched a garment ironing/flat ironing machine in the price range of 400-600 yuan. The strong Midea undoubtedly increases the difficulty of Bellaide to open up the market, but Midea's products at the same price are made of plastic nozzles, which are easy to deform after long-term use, while Belled's use stainless steel for longer service life. However, from the perspective of overall ironing performance, there is still a certain gap between Bellaide's products and Midea.
 
Belled's 1,000-dollar or more products use a similar suction and blast pattern to the Laurastar flagship. The suction mode sucks up the garment and avoids deformation. The blast mode stretches the garment and prevents the steam panel from squeezing the garment and creating new wrinkles. Even so, 35g/min is difficult to achieve the ironing effect of traditional electric irons, and it is not worth buying as the first choice.
 
In addition to the eye-catching vertical garment steamer, Belride has also launched a variety of handheld products, but the overall performance is decent, but the price of about 500 yuan DH-100/D is obviously different from other products on the market, it can heat steam through the heater inside the nozzle, reduce condensation, not easy to appear water spray, ironing effect is better.