Panasonic irons have performed well in the evaluation of the US Consumer Reports and the Hong Kong Consumer Council, and domestic consumers also recognize Panasonic's ironing products. When the market trend shifted to garment steamers, Panasonic was naturally willing to follow suit, and the technical advantages accumulated over the years gave it a decisive voice when it participated in the drafting of "Garment Steamers" (QBT5200-2017).
 
Panasonic's layout in the garment steamer market is slightly different from Philips, its price range is 400-1300 yuan, and the most popular products in the domestic garment steamer market are mainly concentrated in the 200 yuan price range, which shows that Panasonic has little advantage in the mass market. However, the establishment of a joint venture with Wanbao in Guangzhou to establish an electric iron company has further deepened Panasonic's understanding of the Chinese market and is conducive to increasing its market share.
 
The biggest selling point of Panasonic garment steamer is to produce steam through the heating of the nozzle, the room temperature water in the water tank is first transported to the nozzle through the catheter, heated into high-temperature steam by the heater of the nozzle, and then directly jet ironing, eliminating the heat loss in the conveying process. In addition, the catheter delivers water at room temperature to prevent scalding accidents.
 
Cost-effective is not the attribute of Panasonic garment steamer, its products below 1,000 yuan are basically single-rod telescopic brackets, and the NI-GSA057 priced at about 700 yuan is not equipped with double rods, and Midea's 400 yuan products are equipped with double-rod brackets as standard. Panasonic only has the flagship NI-GWC140 priced at more than 1,000 yuan, with a water tank capacity of 2.5L, which can be ironed for up to 250 minutes at a time, and the battery life far exceeds similar products.
 
According to the latest monitoring data of JFK, portable ironing appliances are increasingly becoming market boosters, and specific to the garment steamer category, which is the rise of handheld products. The full name of the garment steamer on the market is "vertical garment steamer", which is large in size and suitable for home use. In contrast, hand-held garment steamers are small and portable, making them suitable for business travelers, but they have a smaller steam output and are more difficult to iron thick clothes. Panasonic currently only launched a handheld garment steamer, the model is NI-GHA046, the price is close to 600 yuan, the 950W power reaches the industry average, the 30-second preheating time is moderate, and the water can only be ironed for about 10 minutes at a time, which is a common problem of all handheld garment steamers, and there is no ideal solution in the entire industry.