Since its establishment in 1994, Oaks has gone through more than 20 years on the road of refrigeration, and has established three production bases in Jiangshan, Nanchang and Wuqing, Tianjin, with an annual output of more than 10 million sets of air conditioners, which is an important brand that cannot be ignored in the air conditioning market.
 
Oaks does not have independent compressor technology, and lacks flashes in the field of frequency conversion, mainly as a role in the combination of air conditioning parts, but for a large part of consumers, they do not care about the upstream industry chain, nor do they pay attention to how many cutting-edge technologies manufacturers have mastered, the price and quality of the product are always the most important considerations in the consumption process, the price is low enough, the quality is passable, you can divide a cake in the huge Chinese market.
 
Oaks tries to avoid competition with first-line brands in the mid-to-high-end market, and instead makes efforts in entry-level and mid-range products, and has launched a very rich product line, the difference between such product lines is not obvious, mainly in appearance, energy efficiency level, frequency control division level, Oaks' product model suffix often has a "number", this number represents its energy efficiency level, the most basic NFW fixed frequency series 1 HP model is only 1700 yuan, and the relatively high-end KFR-26GW/BpR3DYA1 The first-class model is only about 2600 yuan, the cost performance is outstanding, through this "Tianji horse racing" type of market strategy, the sales scale of Oaks has been as high as 10 billion yuan.
 
Of course, Oaks has not given up on the mid-to-high-end market, mainly in the appearance of the product, APP connection and other aspects of the fuss, but also cooperated with the e-commerce platform to launch a series of intelligent connections to enhance the added value of products, such as NHA first-class energy-efficient cabinet series, the price is between 5000-7000 yuan, whether it is worth starting is a matter of opinion; The entry-level NSP series fixed-frequency cabinets maintain a consistent low price strategy, with prices ranging from 3800 to 4800 depending on the number of horses.
 
Due to the huge market stock, Oaks' offline installation services also cover a wide range of products, which can quickly respond to the installation needs of consumers, but there is still room for the professionalism of installation to catch up.