Midea has earned a lot of eyeballs in the air-conditioning market because of the slogan of "one kilowatt-hour of electricity", although it has been questioned due to factors such as the tightness of the test site, but the energy efficiency value of its "Himalaya" model is as high as 7.36, and the performance of Midea air conditioning is "blowout", mainly because of Toshiba's technical support, after Toshiba's split air-conditioning business is included in its command, Midea currently has the largest and most complete industrial chain in China's air-conditioning industry, and the core components can be self-sufficient.
 
Returned to Japan for Chige compressors
 
Meizhi, that is, the collective name of Midea and Toshiba. In 2004, Toshiba developed a unique variable cylinder DC inverter dual-rotor compressor, which can make one of the cylinders out of operation when running at low frequency, which is equivalent to directly halving the power, and the minimum operating power is only 45W, effectively improving the energy saving of air conditioners. In fact, Toshiba has been working low-frequency technology, and since 1993, it has won the "All Japan Energy Conservation Award" from Japan's ENEN for 25 consecutive years, which is not easy.
 
After the cooperation between Midea and Toshiba, the compressor technology has advanced by leaps and bounds, with excellent product performance, stable and reliable quality, and has long been sold back to the Japanese market, and brands such as Mitsubishi Electric and Fujitsu General have also favored Meizhi compressors.
 
Meizhi compressors have been widely used in Midea's air conditioning products, and in recent years, it has implemented the product commitment of "compressor replacement without repair for ten years", which shows Midea's confidence in the quality of its compressors.
 
Toshiba is blessed with inverter technology
 
In Japan's "Toshiba Future Science Museum", a wall-mounted machine sold in 1981 is on display, which is the world's first household inverter air conditioner, which can be called a milestone in the history of air conditioning. As a pioneer, Toshiba has been at the forefront of the industry in the field of frequency conversion, and Midea's 0.1HZ high-precision full DC inverter technology originates from Toshiba's technical support, mainly in the comfort star, wind whisperer, M carving and other high-end product series, air conditioning temperature control is more smooth and subtle, natural and comfortable than Gree, but Gree's determination to develop its own high-end inverter technology is also worthy of respect.
 
Tactics of the sea of machines, rich and multi-choice
 
Midea and Gree are basically the same in terms of product layout ideas for household air conditioners, mainly based on energy efficiency and inverter technology for product hierarchy, and the number of products at each level is extremely rich, the appearance design is diverse, and there are some special additional functions to meet the various needs of consumers.
 
Midea's three-level energy-efficient fixed-frequency hang-up is mainly concentrated in the Zhiarc, power-saving star and other series, and the price is generally in the early 2000 yuan, while the price of the first-level energy-efficient full DC inverter series hang-up like i youth is not expensive, the price is stable at about 3000 yuan, and the cost performance is extremely outstanding.
 
As for the market strategy of the cabinet machine, it is also consistent with the hang-up, the representative series of three-level energy efficiency fixed frequency Fengchun, the 3 hp model is only 4800 yuan, the first-level energy efficiency product is positioned as the flagship, mainly in the heat exchanger The material is more solid, and the capacity of the compressor has also been upgraded, such as the Zhixing series, M carving series, its 3 hp model is priced between 7000-8000 yuan, supporting 0.1HZ high-precision full DC frequency conversion, and the temperature adjustment is more comfortable.
 
Horizontal comparison of Midea and Gree's two local brand products, the price of Midea's air conditioner of the same specification is generally slightly lower than Gree, from the dismantling evaluation, it can be found that the copper tube welding process level of Midea air conditioner is slightly lower than that of Gree, especially the uniformity of the weld needs to be improved, but it is still an excellent representative of Chinese brands.
 
As a local air-conditioning giant, Midea's offline installation service coverage is also very advantageous, and the overall installation quality is relatively in place, which is naturally more secure than small and medium-sized brand air-conditioning manufacturers.