More than 10 years ago, LG exposed the scandal of air conditioning "refurbished door", which caused a serious blow to its brand image, coupled with the mistake of China's market strategy and its own brand positioning is more embarrassing, LG has declined significantly in China's split air conditioning market in recent years, and the business focus has gradually shifted to the central air conditioning and commercial fields, but the global share is still among the top five.
 
LG produced the first air conditioner in South Korea in 1968, has a relatively rich technical accumulation in the field of air conditioning, began the research and development of compressors in the 70s of the last century, and currently has its own brand of high-end twin-rotor compressors, which have good performance in energy saving and quietness, LG is particularly confident in the reliability of its compressors, and has launched a "10-year warranty" quality commitment.
 
In addition, LG started with the electronics industry has also successfully developed its own full DC frequency conversion technology, which has been applied in air conditioning products for many years, and the adjustment effect has been tested by the market for a long time, but the full DC frequency conversion has higher requirements for full integration and linkage control between components, compared with the pursuit of the ultimate first-line Japanese brand, LG's full DC frequency conversion technology is slightly inferior in terms of response speed, adjustment accuracy and stability, and is mainly used in cabinet products, and hang-up is generally equipped with a lower level of DC frequency conversion technology.
 
Although DC inverter technology is standard, LG generally also hierarchically divides its products according to the material used in the heat exchanger and the grade of the compressor, so its final energy efficiency performance is still inconsistent. For example, the AR and BR series products are more solid, generally the first and second level energy efficiency, providing two specifications of 1 horse and 1.5 horses, and the price is between 4000-5000 yuan, while the BE series that is positioned as the entry point weakens the heat exchanger to a single row, and the energy efficiency level is reduced to the third level, but the reduction is also exchanged for the reduction of the price, and the large 1 horse product of the BR series is only more than 3000 yuan, which is cost-effective.
 
LG's cabinets are generally imported from South Korea to the domestic market, equipped with higher-end full DC inverter technology and more powerful dual-rotor compressors to meet the refrigeration needs of up to 3 HP, and also have built-in intimate functions such as human body induction. It seems that Korean brands have a unique aesthetic for the appearance of the product, LG has changed the tough style of the traditional cabinet machine, and adopts a double arc design with softer lines, which brings out the elegance of the interior decoration, the highest-end KFR-72LW/M21GBp is priced at about 20000 yuan, and in fact, KFR-52LW/M31EBp and KFR-72LW/M32BWBp and other models are only slightly mediocre in appearance, but the core performance is almost the same, the price is about 10000 yuan, which is obviously more cost-effective.
 
It should be reminded that due to the gradual shrinking of the market, LG's offline installation services are mostly outsourced to third parties, and in recent years, it has also used subsidies to attract users to solve installation problems by themselves, highlighting the shortcomings of insufficient offline service capabilities, and it is recommended that consumers should consult the installation matters in detail before purchasing.