TCL Air Conditioning Division was established in 1999, and currently has six production bases in the country, with an annual production capacity of 10 million units, and its market position is becoming more and more stable, but in the past 20 years of entering the air conditioning market, TCL air conditioning business has experienced several ups and downs, and low R&D investment has led to a lack of development stamina.
In compressor technology, TCL and Taiwan Ruizhi Group set up a joint venture compressor company, although Ruizhi's technology itself does not have too many highlights, but the quality is always more reliable, it is considered to solve the problem of "have", has been widely used in TCL's air conditioning products, and known as "10 years warranty", from the entire life cycle of air conditioning, consumers generally do not need to worry about the quality of the compressor.
TCL's air conditioning products mainly rely on cost performance to occupy the market, after all, the consumer group that pursues low prices is still quite large, and at the same time, it can also avoid competition with first-line brands. Its fixed-frequency hang-up machines have Yijing and Qingfeng series, all of which are three-level energy efficiency products, with basically the same performance, only the appearance is different, and the lowest price is only 1599 yuan; The DC inverter hang-up machine has six six Shun, power-saving treasure and other series, the energy efficiency level is upgraded to one or two levels, the price is between 2200-2800 yuan, and the market competitiveness is full.
Cabinet machine is also a battleground for the air conditioning market, TCL launched a fixed-frequency three-level energy efficiency EF series, the price of 3 horses is only about 4000 yuan, mainly used for low-price volume, and the high-end Jinyu, Zhizhen series uses DC frequency conversion technology, comprehensive energy efficiency to meet the national first-class standard, the price is between 4500-5500 yuan, the overall increase is not large, it is also worth buying.
It is worth mentioning that TCL has also made a move in the market with a large number of horses, and has launched a cabinet air conditioner with specifications of 5 horsesKFRd-120LW/C23S, although it is only a fixed-frequency three-level energy efficiency product, and the appearance is relatively traditional, but after all, the refrigeration capacity is huge, and it can be used in large spaces such as conference rooms and classrooms, and the price of 7599 yuan is also more sincere.