List of product brands > Car Supplies > Maintenance > Car batteries > VARTA automotive batteries Updated: 2025-02-20

VARTA Varta

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How about VARTA Varta car battery brand introduction

With its original PowerFrame grid technology, VARTA is leading the field of automotive batteries and is currently the No. 1 in the Chinese market. Originating from Germany, Varta has a long history of 130 years, and has developed vigorously in Europe, and after being acquired by Johnson Controls, a Fortune 500 brand, in 2002, the development of Varta has been even more powerful.
 
Interestingly, Johnson Controls has many brands, in addition to the Chinese market Varta, there are also LTH focusing on the Mexican and Central American markets, Leliar expanding to South America, Mac popular in Africa and North America, and the famous Optima in Europe and the United States. These five brands are the same and the technology is not the same. Among them, Optima is often ranked in the top five of many authoritative lists in Europe and the United States, such as Consumer Reports, Best Reviews, Comsumer Search, etc. In fact, Delphi, which was well-known in the Chinese market, was also under the command of Johnson Controls, and later transferred its technology and channels to Varta and withdrew from the Chinese market, achieving Varta's prestige at a glance. In China, Varta ranks first in market share, and continues to cooperate with Audi, Mercedes-Benz, BMW, Ford and other automakers to supply original batteries, and it is no exaggeration to say that "one out of every three cars uses a Varta car battery".
 
The strength of Varta is due to its technical advantages, which are unique to the PowerFrame technology. In principle, the technology is 66% more durable and corrosion-resistant than other brands of grilles, and the power is also more powerful, which can be seen in the warranty time. The Blue Label and Silver Label ranges of VARTA are guaranteed for 1.5 years and 2 years, far exceeding the 1-year warranty of other brands. In addition, SURETOP's patented top cover technology is also the highlight of VARTA, which provides users with a safer and more user-friendly experience while ensuring high performance and high safety. This design process ensures that the top cap is sealed, acid loss is controlled, and dumping leaks are prevented. The added carrying handle also makes it easy for people to carry and load and unload.
 
There are four main series of products in Varta: Black Label, Blue Label, Silver Label and AGM series. Among them, the black label products still use the past stamping technology and lead-calcium alloy grids, which do not have a great competitive advantage, and at present, Varta itself does not recommend the use of black labels, and begins to slowly withdraw from the market. Consumers should be careful when buying in auto parts stores. The blue label launched by Varta has adopted the technology of Beivolry, the life of which has been greatly enhanced, and more importantly, the price is not much higher than that of similar batteries, which is the first choice for economic models.
 
The Silver Label is an enhancement to the Blue Label technology, which can support the installation of more electronic entertainment equipment and various electrical devices in the car. The storage capacity, cold start performance, and service life have also been greatly enhanced, making it suitable for car owners who pursue quality. The AGM series battery is specially designed for AGM start-stop service, which is suitable for imported or high-end cars with start-stop function. Because the start-stop battery needs to be discharged frequently with high current, it needs stronger and faster charging and discharging capabilities, and the non-start-stop battery cannot support frequent large-capacity charging and discharging, and the cycle and durability cannot meet the normal start-stop needs. VARTA's AGM battery is designed with a lean liquid and is supported by ultra-fine glass fibers for internal charging and discharging, which greatly improves durability, and the cold cranking current is 14% higher than the original, but the price is almost three times that of the original.