Steelcase, a furniture brand with a history of 100 years, like Herman Miller and Humanscale, also from the United States, pursues scientific design, and its products are mostly aimed at the high-end market. Their business models are similar, from the simple production of furniture to the design of the entire office environment, and Steelcase publishes a regular 360 magazine that specializes in workplace design trends and publishes reports to share with designers.
Compared with Herman Miller and Humanscale, Steelcase products are slightly inferior in the fineness or adaptability of adjustment, but the experience-centric marketing method allows consumers to understand the whole process of the product from production to use, and it is easier to obtain orders, which has also made it the number one office furniture sales in the world for a long time, with revenue of nearly 3 billion yuan in 2014.
Steelcase's partnership with NASA has made the Siento chair widely known. Siento provides visitors with a comfortable ride in the VIP meeting room where they can watch the aircraft launch, using LiveBack technology that changes with the flexion and extension of the user's spine, and the flexible leather wrap that won't bump or damage the wooden furniture. Siento is available on Amazon in the United States for around $2,000 and can be purchased by yourself. Another Think chair also uses LiveBack technology, the appearance of the material is much lighter than Siento, the use of mesh, the function is also streamlined to only recline adjustment, seat depth and lifting, the price is around 3000 yuan.
Leap and Gesture are two of the brand's other classic ergonomic chairs. The Leap chair was introduced earlier and became the most popular version of Steelcase. Leap has eight adjustable areas including chair height, armrest positioning, lumbar support, seat depth and back positioning, etc., for users to control, and Herman Miller's Aeron chair is similar in appearance, but in the pursuit of fine adjustment, it is a bit of a small thing, less forward adjustment, armrests can not be synchronously tilted, and the lumbar support is not strong enough, but the price of about 4000 yuan can be used as an affordable alternative to Aeron.
Later, the Gesture chair shifted from a personalized chair to an adaptive one, designed not only for simple sitting, but also for the user's posture when using different electronic devices, and the freedom to recline. All adjustments are concentrated on the chassis, and in the form of knobs, which is more convenient to adjust to quickly adapt to different users, and the price is around 6,000 yuan.
Steelcase's sales in China are mostly aimed at corporate customers, and most of the online purchases are second-hand, if you want a new item, you can check the contact information of the local dealer on the official website and communicate the purchase by yourself.