True color sales rank among the top three in China, and it is the first brand to introduce gel pen technology to China. The domestic gel pen industry has a saying of "the core of true color, the shell of morning light", which means that China's neutral ink formula was the earliest invention of true color, and only true color is independent research and development of nib ball seat and machine tool. The initial fist product "True Color 009", with its excellent writing experience, blossomed in China, leading the quality of domestic counterparts, affecting the writing habits of a generation of Chinese, and the boss Huang Xiaoxi also became the first Chinese with independent intellectual property rights of gel pens, and was praised as the "pen king" by peers.
In the early years, Zhencai was committed to the research and development of neutral refills, and the ink output was smoother than Chenguang, although the styles were not as diverse as Chenguang, but the sales were not bad. However, in recent years, the sales of true color have gradually declined, and there is a recall problem in the product, in 2014, a number of true color products were detected with excessive plasticizers, and in 2017, more than 40,000 gel pens were recalled, which did not meet the national standard, and the pen cap was in danger of blocking the trachea.
There are not many gel pens on sale in True Color, and the performance of the hat pulling model is decent. The price of a single piece is about 1 yuan, and the true color black gold 550A has good water output, which is suitable for users who like to flush out of the water. The low-cost pen has a higher smoothness, good water resistance, and there is little white after continuous writing, and the nib has a slight ink accumulation. The true color of the ink is full, the drying speed is fast, the matte pen case, the pen grip comfort is good, and the stability is not good. True color's press pen A47 is similar to Chenguang's k35,The disadvantage of true color is that the pen barrel has edges and corners,Grip glue has lines,There is a certain lack of feel,The ink is not as fast drying as Chenguang when writing,The price is about 2 yuan。
The true color of "Zhuangyuan Red" and the "Confucian Temple Prayer" of the competing Chenguang are the two major exam stationery series that are popular with students and parents. The color of "Champion Red" is more vivid than "Confucian Temple Blessing", a little red in the flowers, implying the title of the gold list, the body of the pen is made of soft plastic, printed with a cartoon small champion, the blessing of Dengke is melted into the shell, and the comfort is slightly more general than the morning light ratio, but it is not bad. In order to ensure that it can be fully recognized by the computer, the color of the true color ink is thicker and fuller than the morning light, to ensure the smooth completion of the exam, the price is only one yuan, the pen part is worth the money, the touch of contact with the paper is not inferior, it is well controlled in terms of water resistance and quick drying, and there is occasional ink accumulation, which is suitable for students who use a large number of pens.