Fujifilm is one of the three hegemons of the film era, and it is also the first brand to enter digital transformation, and the only brand that is not facing the threat of bankruptcy but is better and better. During the transformation, Fujifilm launched the Instax series of Instant cameras that combined film technology, and carried forward this kind of transition products that are considered to be film to digital, with annual sales rising from 100,000 units in 2000 to 5 million units in 2016, far exceeding the 1 million units of digital cameras, which directly drove the sales of Polaroid paper.
 
Polaroid paper is a one-time imaging paper, similar in principle to traditional film, which requires photosensitive development. Fujifilm one-time imaging paper can ensure the presentation of the picture in both high and low temperatures, but because the imaging environment is not as rigorous as the traditional silver salt printing, the imaging effect is average, and there may be overexposure or underexposure.
 
Fujifilm has three series of primary imaging papers: instax SQUARE, instax mini, and instax WIDE, and can only be used with each of the three Fujifilm series primary imaging cameras. All three have borders that leave a message for writing, but the difference is in size.
 
In addition to being used in the sq series Polaroid, it can also be used as a consumable for Fujifilm SP-3 mobile phone printers to print photos taken by mobile phones and digital cameras, with a single price of 7.9 yuan.
 
instax WIDE is the largest photo in landscape orientation, with an image width of up to 10 cm, which is twice the size of instax mini paper. instax mini photo paper is currently the most popular instax mini series of polaroids, its image part is a vertical picture, more styles than the other two series, in addition to the most basic white edge, there are macaron color, rainbow and Kumamoto, One Piece and other patterns of IP cooperation style, the price of a single sheet is unified at 5.9 yuan.
 
Fujifilm has a variety of Polaroid automatic metering, which can better adapt to the shooting environment and improve the photo display effect, except for mini90, SQ10, SQ6, mini8, mini7C models have this function.