In the case that the core technology of projectors is monopolized by American and Japanese companies, and the homogenization of projectors is serious, XGIMI focuses on the subdivision and recreation of projectors, and creates a new category of "screenless TV" in the market, which has been a great success. According to IDC data,2018XGIMI defeated Sony、Epson and other big brands with a market share13.2%Ranked first in the domestic projector market。
Although nuts and XGIMI are very close in terms of brand strength, product characteristics and price positioning, XGIMI's LED home projector products are more complete, including many 720P products, which are more friendly to users with insufficient budgets.
Compared with traditional projectors,The biggest highlight of XGIMI's projector products is the addition of Harman Kardon audio,As well as voice interaction and multi-content platform and other functions,Users do not need to use additional audio or network set-top boxes after purchase,It provides a one-stop home entertainment solution。 According to different user groups、Use scenarios and other dimensions,XGIMI's home projection products can be subdivided into laser TV、Home entertainment、Portable entertainment3Product lines。
The use of laser light source and ultra-short throw projection is the most obvious feature of laser TV,Its transmittance ratio is maximum0.25:1,Place it 29cm away from the wall to project a 100-inch large screen。 The brightness of the laser TV series is between2000-3500Lumens,have4K and1080P two picture quality resolutions,At present,1080P laser TV price is between15000-30000 yuan,Compared with its 4K laser TV price,Buy1080P products are not cost-effective。
XGIMI 4K laser TV is currently only Hao· LUNE 4K and T1, priced at 12999 and 76999 yuan respectively. Hao · LUNE 4K is a new product released by XGIMI in 2018,Using0.47inch1080P chip through pixels"jitter"Realize4K,And the price of 4K laser TV is reduced to15000element,Very cost-effective。 T1It uses 0.66 inches2K native chip,"Jitter"The frequency is slower,But the image quality is better,However,Such an image quality advantage is difficult for the human eye to distinguish unless it is compared through extreme image quality,Because of this,T1The cost performance is far inferior to Hao· LUNE 4K。
Compared with the price on the market, the price has dropped to about 5000 yuan4K flat-screen TV,Hao· LUNE 4K laser TV adopts the principle of projection,Transmit visual signals to the human eye through diffuse reflection,The picture will not get tired after watching it for a long time。 in addition,4KThe mainstream size of flat-screen TVs is mostly 55-65 inches,And XGIMI's Hao· LUNE 4K laser TV can project 80-150 inches of picture for a better viewing experience. It is with such an advantage,The price of XGIMI laser TV is more than 10,000 yuan,It is more than double that of traditional 4KTV。 Of course, how to choose between the two still needs to be weighed by consumers according to their own situation.
Home entertainment series mainly use LED light source, although this light source has a long service life (30000 hours), but also has the shortcomings of low brightness, the brightness of the series of projectors is between 500-1350 lumens, under the interference of the ambient light source (such as daytime and night lights), the projection picture quality is extremely poor, because of this, the use conditions of the home entertainment series are very limited, only in the room with very low brightness, can the due picture quality experience be played, at present, XGIMI home entertainment series provides1080P and720P two resolutions,Its price is not much different,Both are between2000-4000Yuan。
The portable entertainment series focuses on small and portable, with a built-in large-capacity battery, but it is precisely because of the small body that such products are often not bright enough, no more than 600 lumens, and the experience is very limited. There is little difference between the price of portable entertainment series products and home entertainment series, which are also between 2000-4000 yuan, so in order to take into account the best home experience, it is recommended to buy home entertainment series.
