BenQ is an out-and-out leader in the DLP projection camp, according to a report by Futuresource Consulting, as of 2017, BenQ has been ranked first in global DLP projector sales for 8 consecutive years. In the domestic home projector market, BenQ's market share is also among the best, according to IDC's latest "IDC 2018 Q3 China Projector Market Tracking Report" shows that BenQ accounted for 6.9% of the market share in the first three quarters of 2018, ranking third.
 
BenQ has strong strength in the field of home projectors, in 2003 it launched the golden color wheel technology, which greatly improved the picture quality of DLP projectors, and in 2013, BenQ innovatively applied short-throw technology to the home projector market, and launched the first full HD 3D home short-throw projector on the market, which met the desire of consumers to live in a small small picture. In 2016, BenQ launched a single-chip DLP home 4K projector, one of which W11000 won the American isf and THX certification in one fell swoop with BenQ's 20 years of color adjustment technology, and BenQ has also become one of the only 4 projection brands that have obtained THX certification.
 
BenQ and Optoma are two of the largest DLP vendors in the projector space. Since these two manufacturers do not have projector core technology, their market share is also in a perennial see-saw trend. At the end of 2017, BenQ launched the industry's first 4K home projector product within 10,000 yuan for the first time - Xingchen W1700, making the price of 4K truly popular, and it is the leader on the road to 4K popularization.
 
In the field of 4K, Texas Instruments has launched two chips, 0.66-inch (2716*1528) and 0.47-inch (1920*1080), which can achieve 4K image quality requirements through XPR technology, but there are subtle differences between the two implementations. The 0.66-inch chip is 4 million pixels, and two overlay images can be generated by moving diagonally back and forth at 120Hz frequency through XPR technology, and in this process, the total number of addressable pixels is (2716×1528)×2 = 8.3 million, which is in line with the 4K standard; The 0.47-inch DMD chip is only 2 million pixels, and it needs to move the pixels clockwise in all four directions at a faster frequency of 240Hz to achieve 4K image quality.
 
Although the 0.66-inch and 0.47-inch chips are both called 4K DLP chips, they are indeed two different grades of products, 0.66 inches are very close to true 4K in display accuracy, unless they pass extreme tests, they are simply indistinguishable in daily use; The 0.49-inch 4K is much worse than the true 4K in terms of display accuracy.
 
Unlike Optoma, which only uses a 0.66-inch 4K chip, BenQ's 4K projector product line includes two chip sizes: 0.66 and 0.49. In terms of price, the price of the model with the 0.66-inch chip is between 2-50,000 yuan, although the picture quality is good, the price is high, and the 0.49-inch model is priced within 15000 yuan, which is more cost-effective, which is very suitable for users who want to pursue top image quality but have insufficient budget. Since BenQ has not announced the size of the DMD chip used in the projector products, it is recommended that users use the price as a reference index to buy.
 
In addition to 4K,BenQ in the field of 1080P is also extraordinary,Its "color master" series of professional home projectors are priced at less than 10,000 yuan, since its release, it has been well received by users for its realistic color visual performance, with the upgrading of models, the current mainstream color master series models include W2000, W2000, W1120, i720, i707, the picture quality effect is not much different, users can also go to the BenQ official website to check the latest model.
 
The color tuning of the Chromatic Master series is almost 100% in line with the Rec.709 international color standard, which is also the transcoding color standard for most films in the later stage of release, for home projectors, the model that meets the Rec.709 color standard can undoubtedly reproduce the various primary colors of film works more realistically, especially suitable for young movie fans and users, and can meet the needs of audiophiles and ordinary users at the same time.